What business models does HCL Commerce+ support?
HCL Commerce+ supports B2B, B2C, B2B2C, and direct-to-consumer (D2C) commerce on a single platform.
One Platform. Every Business Model.
Every organization sells differently.
Whether you serve enterprise buyers, consumers, partners, or a combination of audiences, HCL Commerce+ supports the business model that fits your strategy today with the flexibility to evolve tomorrow.
Explore the commerce approach that best aligns with your business.
B2B Commerce
Manage complex buying journeys, contract pricing, quoting, and account-based purchasing experiences.
B2C Commerce
Deliver fast, personalized shopping experiences that drive engagement, conversion, and customer loyalty.
B2B2C Commerce
Connect manufacturers, distributors, dealers, and customers through a unified commerce experience.
Direct-to-Consumer (D2C)
Build direct customer relationships, strengthen brand engagement, and create new revenue opportunities.
Grow Without Growing Your Tech Stack
Grow Without Growing Your Tech Stack
Running multiple commerce experiences shouldn't require multiple commerce platforms.
HCL Commerce+ provides a common foundation for managing products, content, pricing, promotions, orders, and customer experiences across your business. As your organization expands into new channels, regions, or business models, you can support new opportunities from the same platform.
Simplify Commerce Complexity
See how HCL Commerce+ helps enterprises modernize commerce operations and deliver intelligent customer experiences at scale.
Frequently Asked Questions
Can I support multiple business models on the same platform?
Yes. HCL Commerce+ enables organizations to manage multiple business models from a unified commerce platform, helping simplify operations and deliver consistent experiences across channels.
Can I run B2B and D2C commerce together?
Yes. Many organizations support multiple routes to market. HCL Commerce+ allows you to manage B2B, B2C, B2B2C, and D2C commerce experiences on the same platform.
