Match views per day
Social media followers
Real-Time Fan Engagement — Everywhere
Whether at the stadium, on the phone, or relaxing at home, millions of fans around the world are immersed in real-time game experiences like never before.
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ECN utilizes HCL Discover's real-time behavior analytics to enhance pre-game and post-game interactions, fostering engagement across all digital touchpoints — and elevating every fan's journey from anticipation to celebration.
HCL Marketing Cloud
With HCL Marketing Cloud, personalized engagement is at the core of every stage - before, during, and after the game. Leveraging real-time interactions, advanced segmentation, behavioral insights, and fan journey mapping, we seamlessly connect with fans across all channels. This partnership reimagines end-to-end marketing solutions, equipping marketers with the technology and insights they need to execute precision-based marketing campaigns at scale.
To build the ultimate fan experience, you must be able to personalize your complete user engagement strategy. HCL Unica & ECN have teamed up to fuel the ultimate cricket fan experience and give fans the exact experience they want before, on-site, or after the game. ECN leverages HCL Unica’s real-time interaction capabilities, best-in-class segmentation, behavioral insights, and fan journey mapping to engage fans at every step of their experience across all their engagement channels.
Play of the Day
Check out the best highlights of every game, from the ECN.