Partners in Fueling Fan Engagement
We’re passionate about technology and sports, and we’ve joined forces with the European Cricket Network to bring you the ultimate end-to-end cricket fan experience.
Our Impact
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real-time engagement
The Digital Home for Cricket in Europe
Millions of fans and followers engage with thousands of live broadcasts in more than 30 countries. In 6 months, customer satisfaction doubled, and conversion rates tripled.
Real-Time Fan Engagement — Everywhere
Whether at the stadium, on the phone, or relaxing at home, millions of fans around the world are immersed in real-time game experiences like never before.
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Next-Level Experiences With Cutting-Edge,
AI-fueled Technology
All eyes on Italy!
HCL Marketing Cloud
With HCL Marketing Cloud, personalized engagement is at the core of every stage - before, during, and after the game. Leveraging real-time interactions, advanced segmentation, behavioral insights, and fan journey mapping, we seamlessly connect with fans across all channels. This partnership reimagines end-to-end marketing solutions, equipping marketers with the technology and insights they need to execute precision-based marketing campaigns at scale.
HCL Unica
To build the ultimate fan experience, you must be able to personalize your complete user engagement strategy. HCL Unica & ECN have teamed up to fuel the ultimate cricket fan experience and give fans the exact experience they want before, on-site, or after the game. ECN leverages HCL Unica’s real-time interaction capabilities, best-in-class segmentation, behavioral insights, and fan journey mapping to engage fans at every step of their experience across all their engagement channels.
Play of the Day
Check out the best highlights of every game, from the ECN.
Harnessing and Leveraging Data in Real-time for a New Era of Sports
