Goal Based Marketing


Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.

Benefits of Journey

Features of Journey

Goal driDefine goals for your end to end customer experience
Goal driven Experiences

Goal driven Experiences

Define goals for your customer experience and easily adjust your journeys in real time to achieve them

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entire customer Journey across channels/touchpoints
Orchestration Canvas

Orchestration Canvas

Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas

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Completely automated execution your customer’s brand engagement
Always on Engagement

Always on Engagement:

Completely automated execution that is in sync with every step of your customer’s brand engagement

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Understand your marketing automation customer journey
Real-Time Insights

Real-Time Insights

Understand your customer behaviour with insights that update real-time

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touchpoints for digital channels customer journey management
Unlimited Touchpoints

Unlimited Touchpoints

Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem

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increased flexibility and simplified integration
Dynamic Data Framework

Dynamic Data Framework

Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
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