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    Move to a cloud native architecture now.

    State of Martech Integration

    Transforming customer interactions into real-time sales opportunities.

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    HCL Workload Automation on Now.

    IDC Tech Brief

    The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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    Move to a cloud native architecture now.

    IDC Technology Spotlight

    The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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    Move to a cloud native architecture now.

    IDC Vendor Spotlight

    From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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    Contact optimization for offers and channels


    Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns

    Benefits of Optimize

    Centrally manages rules, constraints, and prioritization for the optimal contact strategy

    Features of Optimize

    customers while managing contact
    Customer Optimization

    Customer Optimization

    With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

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    Offer Optimization
    limited number to distribute

    Offer Optimization

    Determine which customers get what offers, when you have only a limited number to distribute

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    Ensure offers don’t conflict with each other
    Time Optimization

    Time Optimization

    Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

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    different campaigns, offers, or customers
    Budget Optimization

    Budget Optimization

    Determine how to allocate your budget across different campaigns, offers, or customers

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    identify which channels to use to communicate with which customers and when
    Channel Capacity Optimization

    Channel Capacity Optimization

    With fixed channel capacity, identify which channels to use to communicate with which customers and when

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    your customer based on marketing objectives
    Goal Based Optimization

    Goal Based Optimization

    Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more

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    Schedule Unica Demo

    In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

    You will learn how you can

    • Create customer journeys, segmentation and targeting with the right offer.
    • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
    • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
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    Demo Schedule Confirmed

    Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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