Unica is Recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hubs


The Gartner Peer Insights Customers' Choice Distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service.

PUBLISHED DATE: November 17, 2020


HCLSoftware is excited to share that Unica, a leading enterprise marketing solution, was named a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hubs (MMH). Gartner defines Multichannel Marketing Hubs as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.


“We believe that being named a Customers’ Choice for Multichannel Marketing Hubs represents the commitment that we have to our customers. We provide a world-class product that delivers an outstanding customer experience and strong technical support,” said Tony Arnold, Unica CMO and Head of Strategy. “We continue to innovate, as reflected in our product roadmap, to meet the needs of our customers.”


About Peer Insights:

Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 215,000 verified reviews in more than 340 markets. For more information, please visit www.gartner.com/reviews/home

Gartner Peer Insights Disclaimer:

Gartner Peer Insights Customers’ Choice constitutes the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

Media Contact:

Jeremy McNeive