Learn Why HCLSoftware a Major Player in IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment.
Make informed MarTech investment decisions with the authoritative IDC MarketScape Vendor Assessment.
Explore why HCLSoftware is named a Major Player in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment.
HCL Unica offers:
- Deliver personalized experiences: HCL Unica helps you deliver marketing messages that truly connect with your audience by using advanced tools to customize real-time content—perfect for large organizations.
- Simplify customer journeys: HCL Unica streamlines how you manage interactions across all channels. Organize campaigns, segment your audience and bring customer data together for smooth, effective marketing.
- Flexible and secure: Whether your business needs on-prem, cloud or SaaS solutions, HCL Unica offers reliable options with strong security and seamless integration for teams everywhere.
HCLSoftware was recognized in the report for the following strengths:
- Advanced segmentation engine with explainable AI enables hyper-personalized marketing at a global scale. An omni-channel marketing platform includes CDP, journey orchestration, segmentation, and real-time personalization across channels.
- The technology allows for flexible deployment options, including on premises, private cloud, or SaaS, in the hyperscaler of choice, and is hosted in the customer's preferred region.
- The platform enables enterprises with complex omni-channel marketing needs to provide unified customer engagement with next best offers and fully optimized communications
Download the IDC MarketScape excerpt and empower your enterprise to deliver smarter, faster and more relevant customer experiences.
