Why get this report?

  • Understand the how-tos of planning and creating an Omnichannel strategy.

  • Unravel the relationship the CMO and the CTO should share for a company's steady growth.

  • Learn about the effects of GDPR legislation on various industries and sectors.

Key takeaways from the report

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Transformation in Customer Interaction

To achieve high levels of digital maturity, having strong omnichannel capabilities helps in delivering through the right channels.

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Customers expect Recognition & Personalisation

In order to make a success of personalisation, organisations need to prioritise first-party data, and to offer a clear value exchange.

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Marketing Leaders prefer integrated-suite approach

Marketing Organizations taking a best-of-breed approach have long recognised the need for greater investments in integration and martech talent to operate and connect to a variety of solutions.

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CMO & CTO have to be aligned for various purposes

To reduce churn, grow revenue and optimize a funnel. A relentless focus on Customer Experience married with extensive knowledge of tools & technology frameworks is essential.

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