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Unica+ Upgrade Outcomes

4x

conversion uplift on AI-optimized campaigns

90%

reduction in campaign creation cycle time

25%

improvement in segmentation performance

4-8 Weeks

target upgrade window for most V12 deployments


* Outcomes indicative from early-adopter benchmarks; actuals vary by deployment and baseline.

From HCL Unica to HCL Unica+ in weeks

Designed to remove friction at every step. We make sure the marketing automation upgrade journey feels effortless so your team stays focused, confident, and ready for what’s next.

Current License Compatible

No contract renegotiation. Core platform access on your existing agreement immediately.

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One-Click, Cloud Native Upgrade

Automated tooling handles schema migration, configuration carry-over and environment provisioning with full rollback safety.

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Priority Integration Assistance

HCLSoftware Professional Services handles your CDP, Link connectors and data warehouse wiring to de-risk cutover.

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4 Weeks of Hyper-Care

Dedicated post-upgrade support. Issues escalated directly, not ticketed. Your team is not alone after go-live.


Target upgrade window: 4 to 8 weeks for most HCL Unica deployments.

Built on What You Have. Ready for What’s Next Built on What You Have Ready for What’s Next

Built on What You Have.
Ready for What’s Next

HCL Unica+ builds on the investments, knowledge and operating foundations your team already relies on, creating a stronger base for the next stage of intelligent, connected marketing automation.

One Unified Platform

Campaign, Interact, Optimize, Journey, CDP and Segment Central work together through a shared platform and data foundation.

Nine AI Agents Embedded

MaxAI agents help marketers create campaigns, build journeys, explore data and optimise decisions using natural language.

Data Ready for AI

The Canonical Data Model connects marketing data across your organisation and makes it easier for AI to understand and use.

Control on Your Terms

Choose your deployment environment, AI model and data location while maintaining human review, privacy checks and enterprise governance.

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Four Ways HCL Unica+ Transforms Everyday Marketing

HCL Unica+ removes friction from campaign execution, giving marketers more freedom to act, a clearer view of every customer and greater control over how AI is used.

MaxAI Dashboard

Speed to Market

Turn campaign ideas and briefs into structured, launch ready campaigns in minutes.

Empower every Marketer

Enable marketers to build, launch and optimise campaigns with less dependency on technical experts.

Enhance Efficiency

Build audiences more intuitively and use connected customer context across profiles, campaigns and journeys.

Trusted AI

Keep AI assisted work explainable, auditable and governed within your enterprise controls.

Unica-HCL Unica. Create engaging experiences

Ready to Start Your Upgrade Conversation?

Talk to your account team or schedule a consultation with our upgrade specialists.

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Ready to Start Your Upgrade Conversation?

FAQs

Everything your team is likely to ask before starting the upgrade conversation.

What happens to our data, campaigns, and configurations during the upgrade?

Your historical campaigns, flowcharts, and database structure are fully compatible with HCL Unica+. Everything carries forward. Full rollback safety is built into the process at every step.

Do we have to renegotiate our contract or buy new licenses just to get started?

No. Existing Unica customers access the new interface, MaxAI assistant, Canonical Data Model, and AI governance layer on their current license. No new contract needed.

Our data isn't clean enough for AI. Where do we even start?

The Canonical Data Model maps across your existing data wherever it lives. You don't move anything. You don't clean everything first. Your data becomes AI-ready in place.

Will our existing integrations still work after the upgrade?

Yes. HCLSoftware’s Professional Services handles your CDP, Link connectors, and data warehouse connections as part of the upgrade.

Can we choose where our data lives and which AI model is used?

Yes. HCL Unica+ supports on-premise, private cloud, and public cloud. You can bring your own LLM.

What about GDPR and the EU AI Act?

The Privacy and Compliance Agent checks every AI input and output against your governance rules before any action is taken. On-premise LLM, data sovereignty controls, and deployment flexibility are all built in.