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HCLSoftware: Fueling the Digital+ Economy

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Our latest update is packed with innovation designed to help you sell more effectively and efficiently. Let me unveil the exciting new capabilities and latest advancements that await you.

  • SEO and Analytics friendly B2C storefront capabilities

As you may have noticed, we already released a preview of this new storefront in our 9.1.12 release, but with our 9.1.13 release, we’ve rolled out all our B2C capabilities and the B2C storefront is now generally available.

This storefront is built from the ground up to be SEO-friendly, analytics-friendly, and, probably most importantly, upgrade-friendly. We have created an entirely new customization framework that allows you to isolate all your changes in a way that upgrades won’t affect them.

We plan to roll out all the B2B features in the early fall.

  • Improved CSR Tool

Our Customer Service Representative (CSR) tool allows you to now support non-headless storefronts like Aurora. Not everyone is going headless, so those brands can modify orders, apply appeasements and initiate and verify returns, ensuring exceptional post-order experience.

  • Google Analytics updated to GA4

Our upgrade to GA4 in Management Center will provide you with a deeper insight into customer behavior into what they actually do on your website, along with improved customer journey tracking, enhanced user analytics, and more powerful audiences for your ad campaigns.

  • Enhanced user privacy and tracking features

With our enhanced user privacy and tracking features, we are ensuring intelligent tracking while respecting user privacy preferences.

Ready to see these incredible features in action? Schedule a personalized demo today.

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