Unica
Omnichannel Decision Engine for Enterprise Marketers
Perfecting Email Deliverability & Sender Reputation
Understand what email sending reputation is, why it's important, and how it's calculated. Learn how to improve your email-sending reputation to ensure successful email marketing campaigns.
Experience Customer Journey Excellence with Behavior Analytics – Join us at DMEXCO 2023!
In an era defined by digital transformation, mastering the art of customer engagement is non-negotiable for businesses aiming to thrive. The DMEXCO - Digital Marketing Exposition & Conference,...
HCL Unica Wins Big at the Digital Customer Experience Confex and Awards 2023
Discover HCL Unica's award-winning approach to digital customer experience. Join the revolution and elevate your marketing strategy with us!
The 5% Magic
Learn to use the power of personalisation to transform your business. Understand and predict customer behaviour using data-driven insights.
HCL Marketing Cloud Fueling Precision Marketing at Scale with AI.
Unveiling HCL Marketing Cloud, the evolutionary leap in precision marketing at scale. Explore how our AI-enhanced platform simplifies operations while offering smarter customer engagement.
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.
Unica V12.1.4 - A good blend of Usability and Functionality for delivering a truly omnichannel experience
Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.
Top 8 B2C Enterprise Marketing Automation Software
HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
How to use AB Testing in HCL Unica Deliver?
Learn about different criteria set for winner emailing, Send a mailing as an A/B test, the system sends different email messages or versions of the same message.
Let's get started with Unica - Unica Plan - Part 2
Watch Unica V12.1 is an interactive video series part 1 hosted by Kelly. This series of short videos guide you through one of the essential modules.
Let's Get Started with Unica - Unica Plan - Part 1
Watch Unica V12.1 is an interactive video series part 2 hosted by Kelly; this series of short videos guides you through one of the essential modules.
Managing preferences in Contact Central in Unica Campaign
We have introduced HCL UNICA v12.1.2. To manages customer data and preferences with total security. Unica will allow you to capture audience consent.
Let's Get Started with Unica - Unica Deliver - Part 2
Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform.
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
Let's Get Started with Unica - Unica Deliver - Part 1
Let's Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that deep dives into the how of the Unica Platform.
Unica Journey Accelerator
Managing templates in Unica Journey is much easier with enhanced search and categorization into folders. Let's learn more about it.
Unica Deliver 12.1.3 Release
UNICA deliver 12.1.3 is released; New features focus on managing recipient preferences, communication search, assigning default values, and more.
Unsubscribing Email in Unica Deliver
The blog contains detailed steps on how a user can unsubscribe from email using the Landing page in Unica Deliver.
Contact Central in Unica - Customer Consent
Customer Consent is a place in Contact Central that provides a view of the audiences' consent and communication. Let's learn more about it.
Let's Get Started with Unica - Unica Campaign - Part 2
Here is the next interactive video series of the HCL Unica Campaign, and explore its features to accelerate and perform better in your marketing activities.
Understanding HCL Unica Plan's TVC Read Only Grid
HCL Unica Plan application supports 4 types of grids, also called TVC, read-only and editable. This article will help you to get more details.
Unica 12.1.3 Marketing Platform 2022 Spring Release
UNICA 12.1.3 - this marketing automation platform provides essential updates such as real-time personalization playback, streamlined privacy, and compliance.
The New Ideas Portal- How can you influence Unica's product roadmap?
As a product owner, even after the successful launch of a product, it’s common to be surrounded by ideas from every possible source.
Latest Articles
Marketing & Commerce | September 11, 2023
Perfecting Email Deliverability & Sender Reputation
Understand what email sending reputation is, why it's important, and how it's calculated. Learn how to improve your email-sending reputation to ensure successful email marketing campaigns.
HCLSoftware | August 16, 2023
Experience Customer Journey Excellence with Behavior Analytics – Join us at DMEXCO 2023!
In an era defined by digital transformation, mastering the art of customer engagement is non-negotiable for businesses aiming to thrive. The DMEXCO - Digital Marketing Exposition & Conference,...
HCLSoftware | August 14, 2023
HCL Unica Wins Big at the Digital Customer Experience Confex and Awards 2023
Discover HCL Unica's award-winning approach to digital customer experience. Join the revolution and elevate your marketing strategy with us!
Marketing & Commerce | July 19, 2023
The 5% Magic
Learn to use the power of personalisation to transform your business. Understand and predict customer behaviour using data-driven insights.
Marketing & Commerce | July 12, 2023
HCL Marketing Cloud Fueling Precision Marketing at Scale with AI.
Unveiling HCL Marketing Cloud, the evolutionary leap in precision marketing at scale. Explore how our AI-enhanced platform simplifies operations while offering smarter customer engagement.
Marketing & Commerce | June 7, 2023
Unleashing the Power of Behavior Analytics to Improve Marketing Efforts
All businesses, from clothing retailers to hotels, strive to capture your attention and promote their brands. With countless competitors vying for your attention, each enterprise seeks to increase revenue and achieve prosperity.
Marketing & Commerce | May 18, 2023
Upgrade to Unica V12: Future-Proof Your Marketing Automation Strategy
Upgrade to Unica V12 for advanced marketing automation, seamless MarTech integration, and enhanced omnichannel strategies. Future-proof your success.
Marketing & Commerce | May 2, 2023
Elevate Your Marketing Game: 5 Personalization Strategies to Deploy a Successful Campaign
Learn the secret sauce to impeccable timing and striking a chord with your audience in Part 3 of our series on personalization. Discover the art of pinpointing the ideal moment to implement personalized marketing and create meaningful connections with your customers. Tailor your messages and drive higher engagement, loyalty, and revenue.
Marketing & Commerce | April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
Digital Solutions | April 17, 2023
Enhancing Customer Outreach: Weighing SMS and Push Notification Strategies
In this article, we will explore the pros and cons of connecting with customers through SMS and push notifications.
Marketing & Commerce | March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
Marketing & Commerce | March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
Marketing & Commerce | March 10, 2023
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
Marketing & Commerce | February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
Marketing & Commerce | January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
Marketing & Commerce | December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Marketing & Commerce | December 7, 2022
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
Marketing & Commerce | November 30, 2022
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
Marketing & Commerce | November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce | November 1, 2022
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
Marketing & Commerce | October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
Marketing & Commerce | October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Marketing & Commerce | September 22, 2022
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
Marketing & Commerce | September 13, 2022
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.
Marketing & Commerce | August 31, 2022
Unica V12.1.4 - A good blend of Usability and Functionality for delivering a truly omnichannel experience
Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.
Marketing & Commerce | August 30, 2022
Top 8 B2C Enterprise Marketing Automation Software
HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.
Marketing & Commerce | August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
Marketing & Commerce | August 11, 2022
How to use AB Testing in HCL Unica Deliver?
Learn about different criteria set for winner emailing, Send a mailing as an A/B test, the system sends different email messages or versions of the same message.
Marketing & Commerce | August 4, 2022
Let's get started with Unica - Unica Plan - Part 2
Watch Unica V12.1 is an interactive video series part 1 hosted by Kelly. This series of short videos guide you through one of the essential modules.
Marketing & Commerce | July 27, 2022
Let's Get Started with Unica - Unica Plan - Part 1
Watch Unica V12.1 is an interactive video series part 2 hosted by Kelly; this series of short videos guides you through one of the essential modules.
Marketing & Commerce | July 22, 2022
Managing preferences in Contact Central in Unica Campaign
We have introduced HCL UNICA v12.1.2. To manages customer data and preferences with total security. Unica will allow you to capture audience consent.
Marketing & Commerce | July 13, 2022
Let's Get Started with Unica - Unica Deliver - Part 2
Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform.
Marketing & Commerce | July 4, 2022
Rich Media in Marketing
Learn about various ways rich media marketing assets: more significant interaction, increased calls-to-action, trackability, and rich media in email marketing, etc.
Marketing & Commerce | June 23, 2022
Let's Get Started with Unica - Unica Deliver - Part 1
Let's Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that deep dives into the how of the Unica Platform.