Marking a milestone in our journey of continuous innovation, we proudly present, Unica 12.1.7, a leap forward in our quest to redefine the landscape of customer engagement. This update is not just an iteration; it represents a strategic shift, integrating sophisticated AI/ML capabilities and pioneering features such as in-house mobile push notifications and auto-scaling. With Unica 12.1.7, we're setting new benchmarks for what businesses can achieve in customer interaction and marketing efficiency.
At the forefront of this release is our commitment to integrating AI capabilities, designed to not only boost marketing performance but also enrich the overall Unica user experience. Key among these features is the introduction of intelligent marketing assistance (IMA).
Intelligent Marketing Assistance (IMA):
IMA emerges as a groundbreaking tool in the Unica suite, aimed at revolutionizing how marketers create and deliver personalized and interactive conversations with customers. Powered by the HCL IntelliService platform, this conversational marketing assistant is an AI-driven feature that provides valuable insights into customer journeys and interactions through an easy-to-use chat interface. Marketers can now effortlessly obtain insights on-demand, design impactful journeys, and fine-tune campaigns for maximum effectiveness. Additionally, IMA serves as a robust knowledge resource, guiding users through Unica’s features and functionalities, streamlining the learning process for new users.
Another significant enhancement is auto-scaling, a feature that dynamically adjusts computational resources based on server load. The benefits are manifold:
- Cost-efficiency: Auto-scaling optimizes infrastructure usage, reducing costs related to electricity and, in some cases, cooling
- Enhanced security: It enhances application resilience by detecting and replacing unhealthy instances, thus bolstering overall security
- Improved availability: By catering to variable workloads, Auto Scaling ensures better availability and uptime
- Campaign: Enhancements include the ability to mark columns used in flowcharts, link process box improvements, and new functionalities for copying and displaying results in campaign flowcharts
- Journey: It features multipartition support for differentiated management of business units and introduces mobile push notifications via Unica Link and Batch, enhancing customer reach and engagement.
- Interact: Introduces Personalization Studio for streamlined management of segmentation and offer arbitration, along with granular offer suppression and qualification for channel/zone-specific interactions.
- Platform: Supports PostgreSQL system tables and is compatible with all application servers.
- Plan: Offers customized default project views/lists for enhanced user experience.
Unica 12.1.7 is more than just an update; it's a testament to our commitment to driving innovation in customer engagement. By harnessing the power of AI and ML, along with other significant enhancements, watch how this version of Unica is set to redefine how businesses connect with their customers.