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As a marketer taking care of your customers is essential, even when they want to unsubscribe from your email list. Customers unsubscribe for various reasons, from you sending too many emails to your customer inadvertently signing up and now liking to unsubscribe. Anyhow, they should always have the option to opt out. Also, as per the regulations of email practices, marketers must enable email recipients to unsubscribe or opt out of email messages that advertise or promote a commercial product or service. This blog contains detailed steps on how a user can unsubscribe from email using the Landing page in Unica Deliver.

Unsubscribing Email in Unica Deliver

How to Unsubscribe email using the Landing page in Unica Deliver

Steps

1. Create an email communication and add a Zones/button/link to unsubscribe the email in the email communication as below.

Unsubscribing Email in Unica Deliver

2. Create a Landing Page where user can define the hidden attribute e.g. UNSUB_EMAILID whose value is name email id attribute name. For example (<input type=”hidden” name=”UNSUB_EMAILID” value='<UAEpf n=”EMAILID”/>’/>).

Unsubscribing Email in Unica Deliver

3. Create second Landing Page communication for confirmation of Un-Subscription as shown below.

Unsubscribing Email in Unica Deliver

4. On main communication, add a link to Landing Page 1.

Unsubscribing Email in Unica Deliver

5. From Landing Page1, add a link to Landing Page2 as shown below. While adding a link, make sure you select “Submit form (optional)”.

Unsubscribing Email in Unica Deliver

6. Now create a Campaign flowchart to generate OLT and send Email communication. After the user opens the Email communication and clicks on the Unsubscribe button, the response will be captured in the UCC_RESPONSE and UCC_RESPONSEATTR table.

Unsubscribing Email in Unica Deliver

Unsubscribing Email in Unica Deliver

7. Now, create a new Flowchart in the same Campaign and add the Extract Process box. Select the input as Deliver Landing page.

Unsubscribing Email in Unica Deliver

8. In the Extract tab, select the field to extract, i.e., UNSUB_EMAILID

Unsubscribing Email in Unica Deliver

9. Add the Snapshot process (To write to Suppression table) to the Extract Process box and run the flowchart.

Unsubscribing Email in Unica Deliver

10. In the flowchart where the OLT list is created, select from Suppression Table to exclude the suppression list from the Suppression table.

Unsubscribing Email in Unica Deliver

How to Unsubscribe email using Unsubscribe Request

1. While processing the email responses, Deliver scans the email subject line and/or the first five lines of the email for some keywords to recognize the Unsubscribe request. Whenever a user replies to email communication sent via batch communication with the following keywords in the Subject line, it will be considered an Unsubscribe request.

• unsubscribe
• unsub
• stop
• end
• quit
• cancel

2. Once the user replies to an email communication with one of the above keywords, the responses get processed, and the UCC_RESPONSE table will get populated with the RESPTYPE=10 (Email – Unsubscribe)

3. Attempt to send email communication to email-id, which is put in Global Suppression list, results in response attribute table (UCC_RESPONSEATTR) getting populated with following records.

Unsubscribing Email in Unica Deliver

4. AttributeName= suppressionCode, AttributeTypeID=9 and Numeric value 5 indicate that this response is for email-id, which has been put in the Global suppression list.

Unsubscribing Email in Unica Deliver

5. Similarly, you can check for AttributeName= responseSubType, AttributeTypeID=0 and String value 107.

Unsubscribing Email in Unica Deliver

To learn more about Unica Deliver and how it can fit in your marketing ecosystem, you can reach out to us and we will be happy to help.

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