Covid-19 has disrupted our world and deprived us of human interactions, but successful businesses have transformed their products and services into digital experiences interconnecting employees and customers. These are the digital powerhouses that have mastered the multiexperience strategy.
One of the world’s largest direct sales companies attributes a two-percent increase in revenue in part to its investment in digital transformation and a multiexperience strategy. The company switched from in-person meetings, printed catalogs, and paper-based orders to doing everything with smartphones.
Now, the company’s individual business owners are ready to make their sales from anywhere at any time. They have progressive web and native mobile apps that can be reused globally, including augmented reality and voice recognition features for immersive digital experiences.
The company’s vision was to engage and support their individual business owners and their customers, and their digital experiences are propelling the company forward.
Multiexperience development aims to support such digital user journeys across various devices, apps, and interfaces (wearables, web or mobile, conversational UI) using different modalities (voice, touch, gestures). Multiexperience Development Platforms, or MXDPs, provide developers with a set of front-end and backend tools and services to build unique, consistent, and scalable experiences for their users. These tools cover the whole app lifecycle from its design, development, testing, distribution, to maintenance, management, and user data analysis.
The aforementioned direct sales company chose the industry-leading MXDP HCL Volt MX to implement its multiexperience strategy. The platform helped to centralize the organization’s development, enabling teams in different parts of the world to easily build and share cutting-edge apps, reducing project times and costs by half.
Whether your business is only beginning its digital transformation journey, or you have adopted another low-code platform, here are the top reasons to switch to (or add to your technology stack) an MXDP:
- MXDPs offer a simplified and accelerated design process.
For instance, HCL Volt MX includes a visual design canvas with pre-wired components, templates, and sample apps. Reusable code and real-time preview help to brainstorm and design apps faster.
2. MXDPs let you build one app for any device with one source base.
There’s no need to hire hundreds of developers — experts in various platforms, operating systems and multiple programming languages. An MXDP helps your existing team to develop one unique cloud-native app across multiple channels using a single code base and deploy it to any device.
3. MXDPs cut down time to market.
Such platforms enable rapid prototyping of immersive experiences that are visible to the C-suite and other decision-makers. This shorter feedback loop and out-of-the-box functionality significantly decrease time to market. HCL Volt MX, for example, promises a built time of weeks instead of months, and an over 60 percent reduction in time to market.
4. MXDPs digitize processes and automate deployment.
In a true plug-and-play manner, multiexperience platforms automate testing, SAP back-end integrations, and DevOps — they digitize your operations. They also include a fully distributed deployment system and provide a solution to deliver apps without publishing in an app store, an essential want for internal enterprise apps.
5. MXDPs increase your operational efficiency.
Low code removes complexity from everyday tasks. It offers a simpler way to build backend processes, and it serves as a central system to incorporate and manage different complex workflows. Plus, it empowers people closest to the business create the solutions.
6. They free up your IT team to focus on the bigger picture.
Free from manual tasks of writing and rewriting code, maintenance, or solving data discrepancies and backend mistakes, your developers will be able to concentrate on enterprise-level systems and strategic initiatives. Working on those initiatives is easier when an included custom and prebuilt data analytics platform measures your success.
7. MXDPs improve security.
One of the strongest selling points of these platforms is the security and peace of mind they offer. They include out-of-the-box API management and data and identity protection capabilities. Your IT department has one platform to manage all of your apps, devices, and services, used by the entire enterprise. This minimizes risks of third-party installs and shadow IT.
8. They empower employees.
As a boost to employees’ wellbeing and productivity, MXDPs celebrate and empower citizen developers. Using simple visual assembly, even non-coders are capable of developing apps to fit their (and organizational) needs. These platforms also promote cross-team cooperation and collaboration to find and build best solutions.
9. MXDPs help you stay ahead of the curve.
Multiexperience platforms facilitate innovation and provide unique first-hand access to cutting-edge technology to drive user adoption, engagement, and retention. HCL Volt MX, for instance, provides a single platform that supports AI and machine learning in conversational apps, wearables, virtual and augmented realities experiences, and more.
10. MXDPs save you money.
They lower the total cost of ownership in the long run by automating so many development steps, increasing efficiency, reducing time to market, and significantly cutting maintenance, infrastructure, and development costs. Adopting this single software suite helps an organization of any size to digitally transform and offer the latest engaging experience to their customers and employees.
11. MXDPs help to create the ultimate user experience.
An average American has access to more than ten connected devices in their home, according to Statista research. People aren’t just interacting with their phones but with the evolved apps and interfaces, such as immersive experiences and chatbots, wearables and kiosks, native mobile and progressive web apps. So, organizations have to invest into solutions that meet their users in all of those.
Leading multiexperience development platforms, like HCL Volt MX, help businesses solve this challenge of addressing the needs of their customers through numerous channels and different modalities. After all, in this rapidly evolving digital world, addressing these needs by building and maintaining apps on your own is beyond the scope of most organizations. Instead, switching to an MXDP is an obvious answer to the challenge of achieving digital transformation and creating the scalable and competitive digital experience.