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Master B2B Marketing: Get Your Copy of the 2024 Constellation ShortList™ for B2B Marketing Automation

B2B marketing is increasingly leveraging advanced AI to deliver personalized, scalable, account-focused strategies with seamless sales and customer service integration. The 2024 Constellation ShortList™ features leading platforms excelling in lead management, real-time analytics, and personalization. Discover key trends shaping B2B marketing in this report.

Constellation Research B2B Shortlist 2024

Why Get This Report

Key Insights Include:

Comprehensive Market Analysis Key Insights Include :
Understand the trends, technologies and market forces reshaping B2B marketing automation. See how advanced AI-driven tools elevate personalized account-centric strategies for large enterprises. AI-Driven Personalization & Account-Based Marketing -
Explore how cutting-edge AI capabilities in B2B marketing automation platforms enable more contextual, individualized experiences. These tools integrate seamlessly with sales and customer service efforts, paving the way for enhanced customer connecti Advanced Features for Large-Scale Marketing -
Learn about the capabilities that set HCL Unica apart—robust lead capture, dynamic scoring and actionable insights through real-time analytics designed to support complex sales cycles and distributed teams. Gain actionable insights on leveraging these sophisticated tools to synchronize marketing, sales and support activities. Learn how to enhance customer engagement and drive ROI through efficient workflows and informed data-driven strategies.

Evaluation Criteria for the Constellation ShortList™

Explore why these platforms are recognized as leaders in B2B marketing automation. Evaluation factors include:

Seamless CRM integration and enhanced sales visibility
Dynamic creative asset creation and personalization
Advanced AI/ML capabilities for segmentation and data enhancement
Testing tools for A/B and in-flight optimization
Scalable architecture and compliance-ready workflows
Role-based reporting and attribution modeling

And so much more Download the report now to explore the complete evaluation criteria and see why these platforms stand out.

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