Why get this report?

  • Understand the how-tos of planning and creating an Omnichannel strategy.

  • Unravel the relationship the CMO and the CTO should share for a company's steady growth.

  • Learn about the effects of GDPR legislation on various industries and sectors.

Key takeaways from the report

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Offer customers an experience, not just a product

9 in 10 customers want an effortless experience form energy providers, while 80% say they’ll buy more if products if personalised.

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Develop a multichannel lead-generation strategy

Companies that adopt omnichannel engagement achieve 89% customer retention.

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Content Marketing creates customer engagement

Content Marketing creates 3x as many leads as outbound marketing and bridges the knowledge gap between brands & customers.

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Single vendor approach or a range of vendors?

Building the marketing stack around a single vendor pays off, with omnichannel ‘leaders’ 3x more ikely to employ this approach.

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