The HCL Unica V12.1.9 release introduces new features, integrations, and capabilities to empower your business to run laser-targeted, customer-driven marketing campaigns. Here’s a rundown of what this release has in store for you.
- Multiple User Database Support: Enhanced support for user databases, including HIVE, Google Big Query, and Data Bricks, with Kafka Kerberos support on Windows.
- GenAI-fueled Messaging Capabilities: Leverage GenAI for subject line analysis and generation to improve engagement.
- Real-time Personalization for High Engagement: Personalize interactions across web channels with flexible API types.
- Tighter Integration with HCL CDP: Seamless integration with HCL CDP and the entire HCL Unica product suite for maximum productivity.
- AI/ML Recommendations: Improve decision-making by creating models in “model workbench” or using the “bring your own model” option.
Additional Features And Enhancements of the HCL Unica V12.1.9 Release
Optimize Your Customer Journeys
Optimize Your Customer Journeys
- Customer Journey Authoring and Orchestration: Log all actions within a customer journey using the “Audit Trail” feature to improve user experience and performance.
- Opt-in/opt-out Preferences: Build customer trust by ensuring messages are not sent to opted-out users.
Best-in-Class Reporting Features
Best-in-Class Reporting Features
- Customize Reports: Generate visually appealing reports using drag-and-drop design components.
- Multi-format Options: Export reports in PDF, JPG and CSV. Schedule reports to be emailed for increased portability.
Go Beyond Marketing with HCL Unica
Create engaging experiences that captivate your audience and drive meaningful conversions.
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