Upgrade to HCL Unica+ Without Starting Over
Request a focused HCL Unica+ demo to understand how your current Unica environment can move to HCL Unica+ with modern campaign workflows, MaxAI powered assistance, and enterprise control.
Why Upgrade to HCL Unica+
If you are looking to upgrade marketing automation platform capabilities without discarding your established foundation, HCL Unica+ is the answer.
Launch Campaigns Faster
Move from campaign idea to execution with modern workflows and AI assisted support that helps reduce manual steps across planning, creation, review, and launch.
Personalize Every Interaction
Use connected customer signals, audience intelligence, and decisioning to deliver more relevant experiences across channels and touchpoints.
Build on What Already Works
Carry forward proven campaign logic, existing marketing knowledge, and established operating models while moving to a more modern platform experience.
Stay in Control
Use AI assisted marketing with enterprise governance, approvals, policies, and auditability so teams can move faster without losing oversight.
Unica+ Upgrade Outcomes
4x
conversion uplift on AI optimized campaigns
90%
reduction in campaign creation cycle time
25%
improvement in segmentation performance
4 to 8 weeks
target upgrade window for most V12 deployments
*Outcomes indicate early adopter benchmarks; actuals vary by deployment and baseline.
Upgrade With Confidence, Continuity and Control
An upgrade should not cost you your architecture, your compliance position or your commercial terms.
Licence Continuity
Core platform access continues on your existing agreement. The new interface, MaxAI Standard and AI agents are now part of the platform, with no renegotiation required to get started.
Infrastructure Flexibility
Stay on-premises, in private cloud, hybrid or SaaS. The same product experience across all four. Data residency, model choice and approval policies stay under your control. Nothing runs outside your governance.
Historical Data Continuity
Historical campaigns, flowcharts, customer data and database structures remain compatible. Your existing data foundation, identity logic and campaign history move with you, with governance, quality checks and rollback safety built into every step.
AI Governance
Every AI-assisted action stays governed, explainable and traceable. Consent, suppression, brand and approval rules continue to apply, with human review, model monitoring and decision trails built into agent-driven work.
What This Demo Will Cover
In this demo, see how HCL Unica+ helps your team:
- Understand what carries forward from your current Unica setup
- Explore what changes in HCL Unica+
- See how MaxAI simplifies campaign planning and execution
- Understand how governance and control stay built in
- Discuss what your upgrade path could look like
FAQs
Do existing Unica customers need to start over?
No. HCL Unica+ is a marketing automation platform designed as a modernization path for existing Unica customers, helping teams move forward while continuing to build on the systems, campaign processes, and platform knowledge they already use.
Will the demo show what changes in HCL Unica+?
Yes. The demo can show how Unica+ modernizes the experience across areas such as Campaign, RTP, CDP, AI assisted workflows, and enterprise governance.
Can AI capabilities be added to existing Unica modules?
Yes. HCL Unica+ gives existing customers a path to add AI capabilities to existing modules such as Campaign through combined packaging options.
What happens to our data, campaigns and configurations during the upgrade?
Your historical campaigns, flowcharts and database structure are fully compatible with HCL Unica+. Everything carries forward. Full rollback safety is built into the process at every step.
Can we stay on-premises?
Yes. HCL Unica+ runs on-premises, in private cloud, hybrid or SaaS, with the same product experience across all four. There is no forced migration and no requirement to move data outside your environment.
Do we have to use AI agents?
No. AI capabilities are governed and opt-in. Marketers review, edit or reject every recommendation before anything goes live, and every action is logged for audit. You can also bring models your own data science team has built.
Is our customer data used to train public models?
No. Customer data is never used to train public models. AI runs inside your deployment model, your policies and your data boundaries.