HCL Unica Interact

Four Shifts That Compound When Channels Share a Brain

When email, SMS, WhatsApp, push and digital ads run on shared customer context, the gains stop being additive and start compounding. Here is where HCL Unica+ Deliver changes the math.

Reach

Engage Across Owned and Paid Channels

Email, SMS and RCS, WhatsApp, push and digital ads from one foundation.

Context

Make Every Message Reflect the Customer

Email personalization and targeted messaging draw on one unified profile. Each send responds to what is true now.

Orchestration

Deliver One Coherent Conversation

Frequency, channel and journey logic act as one motion. The customer sees coordination instead of disconnected blasts

Governance

Innovate Without Compliance Risk

The only enterprise marketing platform with complete deployment flexibility. On-prem, private cloud, hybrid or SaaS. Three-layer governance across data, infrastructure and AI.

   

Designed for the World’s Most Demanding Environments

HCL Unica+ Deliver handles massive throughput with ease. Featuring advanced Message Transfer Agent (MTA) administration, IP reputation management, and automated bounce handling, the platform is engineered to effortlessly execute millions of messages daily.

2 B+

emails delivered annually at a top-tier private sector bank in South Asia

45 M+

hyper-personalized nudges sent every month at a leading Asian multinational financial services group

375 M+

proven message capacity ramp-up volume at a highly regulated European banking and IT services provider

5 x

faster campaign execution velocity

One Platform. Every Channel. Zero Compromise

Meet customers on their terms. HCL Unica+ orchestrates personalized, consistent brand experiences across every touchpoint, online and offline, from one unified platform.

Email

Email

Rich HTML campaigns at massive scale

SMS

SMS

Instant reach at global scale

RCS

RCS

Rich cards, carousels and verified sender

WhatsApp

WhatsApp

Business API for conversational reach

Push

Push

Mobile app messaging with instant recall

Digital Ads

Digital Ads

FB, Google Ads, LinkedIn, X, Instagram

Direct Mail

Direct Mail

Personalised physical mail at scale

Call Center

Call Center

Outbound and Inbound voice integration

ATMs

ATMs

On-screen offers at point of transaction

Digital Kiosk

Digital Kiosk

In-location screens for contextual messaging

Most platforms call five channels "omnichannel." HCL Unica+ connects every touchpoint — including the ones your competitors' platforms have never heard of. Receipt printers. ATMs. Set-top boxes. Call centre desktops. If it touches your customer, HCL Unica+ can orchestrate it.

Make Every Message Reflect the Customer

Make Every Message Reflect the Customer

Make Every Message Reflect the Customer

A message is only as good as what it knows. Email personalization and targeted email marketing services in Deliver run on the unified customer profile already live across HCL Unica+.

  • One unified profile per customer, combining behavior, preferences, history and intent so teams know not just whom to message but how and when.
  • Real-time and batch processing on the same data foundation, so decisions reflect what is true now and what large-scale modeling reveals over time.
  • Predictive intelligence built in: propensity, value and churn risk inside every audience, with no separate model infrastructure to maintain.

Campaign Intelligence That Thinks Before You Send

Campaign Intelligence That Thinks Before You Send

Campaign Intelligence That Thinks Before You Send

MaxAI evaluates every message before it reaches your audience, scoring readability, engagement potential, politeness and spam risk in real time. Your team acts on data, not instinct.

  • Creative Agent helps marketers craft compelling emails in minutes, refining headers, intros, body copy and CTAs from a single prompt.
  • AI content scoring across readability, urgency and engagement, with actionable improvement recommendations delivered in seconds.
  • Generative subject line creation and refinement, eliminating hours of manual A/B testing cycles.
  • Send Time Optimization analyzes each recipient's interaction history to determine the exact moment they are most likely to open.

Deliver One Coherent Conversation

Deliver One Coherent Conversation

Deliver One Coherent Conversation

Most cross-channel marketing is not really cross-channel. It is five teams sending in parallel. HCL Unica+ Deliver replaces that with one orchestration layer.

  • Cadence rules, fatigue thresholds, channel arbitration and AI send time optimization run automatically across every campaign and team.
  • Every decision flows straight to the right channel at the right moment. Strategy and delivery move as one motion with no handoff between systems.
  • Performance signals from each send feedback into the next decision. Journeys get sharper over time without manual rebuilds.

Innovate Without Compliance Risk

Innovate Without Compliance Risk

Innovate Without Compliance Risk

Regulated industries do not get to choose between speed and trust. HCL Unica+ Deliver bakes governance into the architecture and meets your environment instead of forcing you to meet ours.

  • On-prem email delivery, private cloud, hybrid or SaaS. Same product experience across all four deployment models, no forced migration.
  • Three-layer governance across data, infrastructure, and AI built into the architecture. Email deliverability governance and full audit trails extend to every send.
  • Bring your own model. Use the AI your organization has approved. Customer data is never used to train public models.

Built for the Moments That Matter Most

From loyalty programs to real-time banking alerts, HCL Unica+ Deliver powers the campaigns that drive revenue, deepen relationships and build lasting loyalty.

Financial Services

Real-Time Transactional Alerts

A leading bank uses Deliver REST APIs to trigger personalized email and SMS confirmations the moment a credit card is approved, complete with branded content and account details.

Retail

Hyper-Personalized Loyalty Statements

A global retailer dynamically populates transaction history, loyalty tier and product recommendations into one email template at a millions-of-recipient scale.

Mobile & Telecom

Location-Based Flash Sale Push

A retailer isolates customers near store locations using HCL Unica+ Campaign, then fires rich-media push with TTL parameters so time-sensitive promotions expire automatically.

Marketing Operations

Automated Compliance Management

Marketing teams deploy preference management pages via Quick Builder. Customers update channel opt-ins, and Deliver syncs changes to the corporate database in real time.

What Our Customers Are Saying

Trusted by enterprise marketing teams

See HCL Unica+ Deliver Running in Your Environment

A 45-minute working session. Your channel mix, your governance constraints and what shipping a cross-channel campaign in your environment actually looks like.

FAQs