Enterprise grade marketing management

HCL Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives

Benefits of Plan

Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.

Features of Plan

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Operations Management

Operations Management

Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals

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Financial Management tool & software

Financial Management

Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing

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Digital asset management
Asset Management tool

Asset Management

Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control

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Campaign Planning software

Campaign Planning

Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting

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Offer Lifecycle Management

Offer Lifecycle Management

Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
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Demo Schedule Confirmed

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