Enterprise Grade Marketing Management
HCL Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives.
Benefits of Plan
Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.
Increased Productivity
Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data
Reduced Cycle Time
With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster
Lower Marketing Costs
Gain greater visibility and control over marketing budgets and expenses
Improved Collaboration
Bring together marketing teams and process enabling greater cooperation and higher efficiency
Better Marketing Results
Through dashboards, analytics, and calendars achieve greater insight, oversight and management of all aspects of marketing
Features of Plan
Operations Management
Operations Management
Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals.
Financial Management
Financial Management
Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing.
Asset Management
Asset Management
Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control.
Campaign Planning
Campaign Planning
Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting.
Offer Lifecycle Management
Offer Lifecycle Management
Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles.
Ensure Data Privacy and Compliance
Implement robust data governance strategies to navigate complex regulations seamlessly.
