Goal Based Marketing
HCL Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.
Benefits of Journey
Goal-based Marketing
Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations
Shorten your Customer Conversion Cycle
Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals
Increased Brand Loyalty
Strengthen your brand with relevant automated journeys that increase retention and share of wallet
Amplified Omni Channel Engagement
Deliver a consistent customer experience across any channel with native integration for HCL Unica Campaign outbound and HCL Unica Interact and Deliver inbound engagement
Engage in the Moment
Never miss the opportunity to delight your customers with relevant experiences
Lower Marketing TCO
Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through HCL Unica Link’s open and flexible framework
Features of Journey
Goal Driven Experiences
Goal Driven Experiences
Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
Orchestration Canvas
Orchestration Canvas
Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas.
Always on Engagement
Always on Engagement
Completely automated execution that is in sync with every step of your customer’s brand engagement.
Real-Time Insights
Real-Time Insights
Understand your customer behaviour with insights that update real-time.
Unlimited Touchpoints
Unlimited Touchpoints
Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem.
Dynamic Data Framework
Dynamic Data Framework
Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).
Transform Customer Journeys with AI
Activate personalized experiences in real time using HCL's AI-powered Customer Data Platform.
