Close
Popular Tags
Marketing & Commerce
Drive business transformation and attain profitable outcomes
Number of Posts: 154
Filter By:
Marketing & Commerce | May 30, 2023
Introducing HCL Commerce Cloud: The Transaction Platform That Helps You Sell More
Brian Gillespie, Associate VP of HCL Commerce Cloud, fills us in on the ways large enterprises use HCL Commerce Cloud to grow their businesses.
Marketing & Commerce | April 19, 2023
This is why HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights ™ ‘Voice of Customer’: Multichannel Marketing Hub
Unica is honored as the 2022 Gartner Peer Insights Customers' Choice for Multichannel Marketing Hub (MMH). Read more about it.
Marketing & Commerce | April 14, 2023
How to Build Better Marketplaces
Digital Commerce 360 spoke with Gary Schoch, go-to-market leader for the customer experience portfolio at HCL Software to discuss how a unified commerce platform helps B2B companies adopt and maximize the benefits of the marketplace.
Marketing & Commerce | April 4, 2023
Intro to eBook: Precision Marketing, Personalization Capabilities in HCL Commerce
Intro to eBook: Precision Marketing, Personalization Capabilities in HCL Commerce with Brian Rossi.
Marketing & Commerce | March 31, 2023
Unlocking the Power of Response Orchestration on WhatsApp
Discover the power of conversational marketing with WhatsApp, the go-to messaging platform for personalized customer experiences. Learn how businesses are leveraging its 2 billion+ users for increased engagement and loyalty in today's digital landscape.
Marketing & Commerce | March 23, 2023
Enhanced Post-Order Management Capabilities in HCL Commerce
HCL Commerce solution is pleased to feature our recent 9.1.12 release. Read more here!
Marketing & Commerce | March 20, 2023
Transform Your Business With Real-Time Personalization
In Part 2 of our personalization series, we explore the "what," "where," and "how" of personalization, examining its many facets and exploring how it can be applied across industries and channels. Discover how to stand out in a crowded market by building meaningful relationships with your customers through personalization.
Marketing & Commerce | March 13, 2023
It's Shoptalk time: Take your e-commerce game to the next level and strengthen your network!
Take your e-commerce game to the next level and strengthen your network at Shoptalk US March 26-29.
Marketing & Commerce | March 10, 2023
Open Rate is not dead - How to revive your email engagement in 2023
Struggling with low email open rates? Don't despair – open rate is not dead! Discover practical tips for crafting compelling subject lines, segmenting your audience, and optimizing your email design.
Marketing & Commerce | February 24, 2023
The Power of Personalization-How Real-Time Marketing is Reshaping the Industry
Real-time personalization is a game-changer for marketers. Discover why this technique is so important, and how you can use it to create more effective, targeted campaigns that resonate with your audience.
Marketing & Commerce | February 23, 2023
Today's Marketplace Technology: A Fast E-Commerce Track to a Competitive Edge
B2B e-commerce is more competitive than ever, and many companies are turning to marketplace strategies to gain a competitive edge.
Marketing & Commerce | February 23, 2023
Creating B2C-Like Online Shopping Experiences in B2B
B2B buyers today want a B2C-like online shopping experience. As ecommerce technology has evolved, B2B companies now have more options to offer convenient online shopping options to their customers.
Automation | February 17, 2023
HCL BigFix Endpoint Management Certification
HCL Software is excited to announce that you can now earn the certification for HCL BigFix Platform 10! This certification exam is a way to confirm the knowledge and skills required to plan, install, upgrade, configure, troubleshoot, and performance tune BigFix v10.
Digital Solutions | February 14, 2023
Find AppScan at Global AppSec Dublin 2023
We are excited to announce that AppScan will be showcasing its innovative solutions at the upcoming OWASP Global AppSec Dublin 2023
Digital Solutions | February 14, 2023
What You'll Learn in AppScan's February Innovation Workshop
This month, we are pleased to present the second installment of our Integrated tools innovation workshops.
Marketing & Commerce | February 10, 2023
Unpacking the Future: 2023 Predictions for eCommerce
2022 brought new levels of market volatility, and the new year seems to promise more of the same, with shortages and supply-chain complications still topping the list of concerns.
Marketing & Commerce | February 7, 2023
The Benefits of Headless Commerce: The Era of Selling Online
Traditional e-commerce platforms revolutionized the way companies sold products and services a few decades ago.
Digital Solutions | February 7, 2023
The Biggest B2B eCommerce Trends Emerging in 2023
The B2B industry is seeing more digitalization, which means companies are using the online medium to improve revenues.
Marketing & Commerce | February 7, 2023
NRF 2023 Briefing With Steve Dennis: How to Win & Keep Customers in the Age of Disruption
Retailers have always been innovators, which makes it a fun segment to follow. That made the NRF 2023 Retail’s Big Show the perfect event to see where the trends are heading.
Marketing & Commerce | February 3, 2023
Trends in B2B vs B2C E-Commerce: What You Should Know
The two different types of online retail models are #B2B (business-to-business) and #B2C (business-to-consumer) e-commerce.
Marketing & Commerce | January 30, 2023
Unica V 12.1.5 Marketing Platform 2023 Release Highlights
HCL Unica announces it's Winter Release of v12.1.5 to an existing cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale.
Marketing & Commerce | December 15, 2022
7 Key Capabilities of a Multichannel Marketing Hubs Platform
HCL Unica has marked its place among the top performers in the 2022 SPARK MatrixTM analysis of the global multichannel marketing hubs market.
Marketing & Commerce | December 7, 2022
Let's Get Started With Unica Journey - Part 3
In this article of let's get started Kelly Powers dives into Setting Milestones and Anaylzing Reports of the Unica Journey.
Marketing & Commerce | December 6, 2022
In-Session Influence: Boost Revenue, Conversions, and Actions With ZineOne for HCL Commerce
ZineOne’s powerful solution is now available on the new HCL SoFy 2.0. Now HCLSoftware clients can experience the pioneer of in-session marketing and ZineOne’s Customer DNA™ technology.
Marketing & Commerce | November 30, 2022
Understanding Deliver Insight Reports and it's data flow in the tables
The blog will help you understand the data flow from Design-time tables to Report Staging tables. If your report is not in Staging, you need to run the procedure at least once per day. You should consider running them at times when there
Marketing & Commerce | November 24, 2022
9 Marketing Strategies for Black Friday
Black Friday is coming. Yes, the biggest shopping day of the year is finally here. If you are planning to join the insane shopping event soon
Marketing & Commerce | November 16, 2022
Personalization Playback in Unica Interact
With the new playback feature, in Unica Interact marketers can review what happened in any time period. Drill down all the way to individual sessions to see activities by user attributes, session attributes, API history, event patterns status, and delivered and disqualified offers.
Marketing & Commerce | November 7, 2022
Inbound vs Conversational Marketing
Inbound and conversational marketing are both around reaching the right people at the right time, but how are they different? Let's read.
Marketing & Commerce | November 1, 2022
Let's Get Started With Offers in Unica Campaign
Let's get started in a series started by Kelly Powers where she takes you on a journey to understand the modules of Unica Campaign.
Marketing & Commerce | October 21, 2022
7 Top Performer Factors for a Marketing Automation Software
Unica's latest 4 releases focused on strengthening integrated goal based marketing, messaging without limits.
Marketing & Commerce | October 12, 2022
B2B Commerce Has Moved to the Top of the Digital Agenda - Are You Gearing up for Digital B2B?
Many industries have identified B2B markets as a major source of revenue growth. In fact, B2B online customer touchpoints and interactions are seen as top development challenge in 2022 read the blog to know more.
Marketing & Commerce | October 6, 2022
Recap of Our Webinar ‘Getting Into Marketplaces?'
Watch the webinar to comprehensively understand the marketplace and why you must consider the marketplace for your eCommerce strategy.
Marketing & Commerce | October 4, 2022
HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022
HCL Unica has secured the #2 position as a strong performer and focus on platform innovation and improvements. Read more to know words forrester said about HCL Unica.
Marketing & Commerce | September 22, 2022
Let's get started with Unica Journey - Part 2
Move your Campaign data to Journey with HCL UNICA - A fully integrated enterprise marketing automation platform for marketers to perform better.
Marketing & Commerce | September 13, 2022
Let's get started with Unica Journey - Part 1
Let's Get Started: Unica V12.1: Start the basic journey with Unica. Kelly Powers demos the platform and discusses a successful data management strategy.
Marketing & Commerce | August 31, 2022
Unica V12.1.4 - A good blend of Usability and Functionality for delivering a truly omnichannel experience
Unica V12.1.4 is the current version of Unica Marketing & brings you an enviable list of new features & improvements. Learn more about the latest version.
Marketing & Commerce | August 30, 2022
Top 8 B2C Enterprise Marketing Automation Software
HCL UNICA provides innovative customer engagement services ranging from digital brand interactions and holistic customer experience management.
Marketing & Commerce | August 30, 2022
HCL Commerce Medals in 11 out of 12 categories in the 2022 Paradigm Report
The Paradigm B2B report is an exclusive annual publication crafted by Andy Hoar and the world’s leading authority on B2B eCommerce business & strategy.
Marketing & Commerce | August 19, 2022
Unica Interact Cross Section Contact Response
Learn how HCL Unica Interact can track Contact and Response events across sessions, this is achieved by enabling the ‘Cross Session’ feature for Unica Interact.
Marketing & Commerce | August 17, 2022
HCLSoftware named a Challenger in 2022 Gartner® Magic Quadrant™ Digital Commerce
Read about HCLSoftware announced that is positioned by Gartner as a Challenger in the 2022 Gartner® Magic Quadrant™ Digital Commerce.
Marketing & Commerce | August 12, 2022
5 Take - Aways from the HCL Commerce Global Summitt 2022
Read about 5 Take – Aways from the HCL Commerce in Global Summitt 2022 are 1. We Live for the Experience, 2. Meet the Engineers Remains Incredibly Popular etc.