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- HCL CDP Flexible and customizable customer data platform
- HCL Discover Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling precision marketing at scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL AppScan Scans for application vulnerabilities
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- HCL BigFix Compliance Ensure security with continuous, real-time compliance monitoring
- HCL BigFix CyberFOCUS Supercharging IT operations to secure the enterprise
- HCL BigFix Remediate Automate, remediate & secure endpoints
- HCL Actian Empowers the data-driven enterprise
- HCL Actian Data Platform Data services suite; flexible deployment
- HCL Actian Ingres Legendary transactional RDBMS
- HCL DataConnect Low-code integration platform
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- HCL Automation Orchestrator Suite Accelerate IT and business automation
- HCL BigFix Secure endpoint management
- HCL BigFix AEX AI-driven employee experience accelerating productivity and innovation
- HCL BigFix Enterprise+ An all-in-one IT infrastructure automation offering enabling you to stay ahead of cyber threats
- HCL BigFix Workspace+ Fueling GenAI within the Digital+ experience
- HCL iControl HCL iControl is a business flow and process observability solution
- HCL MyXalytics Cloud finOps visibility and insights
- HCL SX Service management for everything-as-a-service delivery
- HCL Workload Automation Simplify and automation business workflows
- HCL Connections Collaboration and task management in one workspace
- HCL Domino Rapid application development platform
- HCL Leap No code citizen app dev
- HCL Link Connectivity across your digital ecosystem
- HCL Notes Comprehensive email and collaboration hub
- HCL SafeLinx Secure and flexible remote access to enterprise applications
- HCL Sametime Secure meetings, video, and chat communications
- HCL Verse Smart and secure enterprise email for seamless workflow
- HCL Augmented Network Automation (SON)Intelligent RAN automation platform
- HCL Automation Orchestrator Suite Accelerate IT and business automation
- HCL DFMProCAD integrated Design-for-Manufacturing platform
- HCL CAMWorksCAM for machining productivity
- HCL GloviusModern lightweight CAD Viewer
- HCL Mainframe Optimization Optimize, modernize, and innovate your mainframe investments
- HCL Secure DevOps Automated testing and security scanning
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Persona
- HCL Commerce Cloud Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL DX The DXP for the moments that matter
- HCL Marketing Cloud Fueling Precision Marketing At Scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Volt MX Multi-experience low code app dev
- HCL Actian Ingres Legendary transactional RDBMS
- HCL Actian Data Platform Data services suite; flexible deployment
- HCL AppScan Scans for Application Vulnerabilities
- HCL BigFix Secure endpoint management
- HCL BigFix AEX AI-driven employee experience accelerating productivity and innovation
- HCL BigFix Enterprise+ An all-in-one IT infrastructure automation offering enabling you to stay ahead of cyber threats
- HCL BigFix Workspace+ Fueling GenAI within the Digital+ experience
- HCL DataConnect Low-code integration platform
- HCL Foundry Secure Backend Services
- HCL iControl HCL iControl is a business flow and process observability solution
- HCL MyXalytics Cloud FinOps visibility and insights
- HCL SX Service management for everything-as-a-service delivery
- HCL Universal Orchestrator Orchestrate and optimize business automation
- HCL Vector Analytics A high-performance, secure vectorized columnar analytics database
- HCL Workload Automation Simplify and automation business workflows
- HCL Zen Embeddable edge data management
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HCLSoftware News
HCLSoftware Launches AI-Fueled Marketing Cloud
New SaaS solution embeds the latest predictive and generative artificial intelligence capabilities allowing marketers to meet the demands of today’s Digital+ economy.
SUNNYVALE, CA (July 13, 2023) - HCLSoftware, a global leader in enterprise software solutions, announced today the launch of HCL Marketing Cloud, an AI-fueled SaaS solution designed specifically to assist marketers in managing their end-to-end marketing needs, from planning, executing, and analyzing omni-channel marketing campaigns. Powered by the latest AI capabilities, HCL Marketing Cloud embeds predictive and generative capabilities allowing marketers to take control of their campaigns, meet the demands of today’s personalization initiatives, deploy hyper-targeted campaigns, and gain access to deeper audience insights.
HCL Marketing Cloud offers the flexibility for marketers to deploy more customized and tailored campaigns that align with their audience’s specific interactions, while offering prescriptive, standardized solutions that effectively addresses complexities across the organization. Predictive and generative AI capabilities provides marketers the opportunity to take on today’s challenges head-on, including the ability to execute on real time customer behaviors, capitalize on revenue opportunities, and create connected customer experiences.
“The Business Cloud is the future of HCLSoftware’s business applications portfolio, and the launch of HCL Marketing Cloud is a crucial part of this strategic shift,” said Raj Iyer, Executive Vice President, and Portfolio General Manager, HCLSoftware. “Building upon the legacy of HCL Unica, we’ve developed and enhanced the platform to meet the evolving needs of modern marketing. It signifies the next chapter in the evolution and advancement of the HCL Unica suite.”
The increased importance of AI is a core driver behind the launch of HCL Marketing Cloud. By leveraging AI, the platform significantly enhances marketing effectiveness, empowering marketers with intelligent insights, automation, and predictive capabilities to drive better campaign outcomes and deliver personalized customer experiences.
"We are thrilled to introduce HCL Marketing Cloud, a cutting-edge SaaS solution that leverages the power of AI to empower marketers in today's Digital+ economy. With HCL Marketing Cloud, our own marketers can drive hyper-targeted campaigns, gain deeper audience insights, and deliver personalized customer experiences,” said Dario, Debarbieri, Head of Marketing, HCLSoftware.
Marketers can begin their subscription to HCL Marketing Cloud at any entry point and can scale as needed. HCL Marketing Cloud offers the tools needed for businesses just getting started with marketing automation, including the ability to create and manage segments, orchestrate customer journeys, execute outbound batch campaigns, email marketing, and real-time personalization.
About HCLSoftware
HCLSoftware fuels the Digital+ economy by developing, marketing, selling and supporting solutions in four key areas: digital transformation; data and analytics; AI and intelligent automation and enterprise security. HCLSoftware drives customer success through relentless product innovation for more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500.
