Is Customer Behavior Analytics on Your Radar? With Increasing Digital Sales, It Should Be

Since the introduction of HCL Discover, behavioral analytics has been one of the hottest topics with Commerce customers. Customers who have gone live have seen ROI in their first quarter. Curious? Schedule a demo of HCL Discover!

Meanwhile, we continue to enhance the capabilities of HCL Discover, including out-of-the-box integration with the Google tag manager data layer included with the React storefronts in HCL Commerce Cloud. This enables HCL Discover to offer reporting and analytics capabilities that previously required time and investment in mapping, creating and maintaining data objects used to identify customer behaviors.

As soon as you start using HCL Discover, you get insights into the store shopping and checkout process immediately, enabling faster identification of issues and understanding of customer behaviors and revenue optimization opportunities. Interested? Why not try it for yourself? HCL Discover is available on HCL SoFy, our cloud native catalog, and you can spin up an instance and check it out. Sign up here!

And it’s not just about building default reports. Data has been normalized into plain English and grouped to make it easier to understand when analyzing your customer experience. There are more than 50 baseline reports available using HCL Discover’s data layer integration, and many more available once dimensions and segmentation are added.

Some examples of these include:

• Abandoned/unrealized revenue
• Customer struggle scores by user-action repetition and page-repeated patterns
• Promo code use and relation to conversion and abandonment
• Top search and failed search terms
• Search and zero-result search relation to conversion and abandonment

Learn more about HCL Discover as an add-on to your Commerce solution and get more out of your data.