HCLSoftware Named a Major Player IDC MarketScape: Worldwide Customer Analytics Applications 2025 Vendor Assessment

The digital world moves quickly, yet every click, scroll, and hesitation still speaks volumes. These moments create insights capable of shaping unforgettable customer experiences.

For marketing, analytics, and customer experience teams, the challenge isn’t just collecting data; it’s connecting the dots between what customers do and why they do it. It’s about seeing the unseen.

That’s exactly where HCL Discover+ makes a difference.

IDC has recognized HCLSoftware as a Major Player in the IDC MarketScape: Worldwide Customer Analytics Applications 2025 Vendor Assessment.

Download the full IDC MarketScape: Worldwide Customer Analytics Applications 2025 Vendor Assessment here.

This recognition highlights what’s most valuable in our technology: it’s about empowering you to see what others miss, understand what your customers feel, and build journeys centered on ease of use, not contributing to frustration.

Why This Recognition Matters for Digital Leaders

The pressure is on for marketing leaders, growth strategists, and analytics experts. Data alone is no longer enough. Teams need a unified way to see how digital experiences impact engagement, revenue, and loyalty — across every function and touchpoint.

IDC’s recognition validates that HCL Discover+ delivers this clarity at scale, bringing behavioral intelligence to marketing, analytics, product, and experience teams alike.

Here’s what stood out in the assessment:

• Behavioral data capture: HCL Discover+ employs a global JavaScript approach that captures the entire customer journey without requiring the tagging of individual elements. The result? A complete, real-time view of intent, engagement, and friction — enabling teams to act before conversion or experience issues escalate.
• Cross-functional value: Beyond marketing, Discover+ equips IT, operations, CX, and compliance teams with a shared record of digital interactions. From session replays to anomaly detection, it bridges silos and accelerates collaboration across data, design, and decision-making.
• Flexible deployment and pricing: Whether deployed in cloud, hybrid, or on-prem environments, Discover+ adapts to each organization’s needs — including data sovereignty and security. Its transparent pricing model, based on page views rather than users, simplifies scalability and broadens adoption.

For Leaders Across Growth, Marketing, and Analytics

Whether you shape strategy, design experiences, or analyze data, this recognition is really about you and the growing power of behavioral insight to drive smarter, more connected decisions.

When you understand the why behind customer actions, you can:

• Identify struggles before they impact conversion.
• Bridge marketing and product through shared, visual insights.
• Reduce wasted spend and friction across digital channels.
• Strengthen decisions with context-rich data, not assumptions.

Finding Digital Signals Before They Become Issues

As enterprises move deeper into AI-driven customer intelligence, tools like HCL Discover+ are redefining what’s possible — connecting empathy and analytics to create more human, profitable digital experiences.

Being named a Major Player by IDC reinforces what our customers already know. With a clear view into the customer experience, teams can understand, anticipate, and improve every step that follows.

Explore how HCL Discover+ transforms behavioral data into business growth.