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HCLSoftware: Fueling the Digital+ Economy

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We are thrilled to announce the launch of HCL Marketing Cloud, an evolution from our previous powerhouse solution, HCL Unica. HCL Marketing Cloud marks a significant leap forward in providing businesses with seamless, intelligent, and customizable solutions for managing their end-to-end marketing needs. It simplifies the complex world of marketing with AI-powered capabilities, robust operations, and scalable solutions. Whether you’re managing personalized outreach, audience segmentation, real-time interactions, or orchestrating customer journeys, this platform makes marketing effortless and effective.

What sets HCL Marketing Cloud apart is not just its innovative technology but its flexible and customer-focused approach. Whether you need a prescriptive, standardized solution or a more customized approach, HCL Marketing Cloud is tailored to your unique needs. Offering on-demand insights, intelligent lead nurturing, and quick onboarding ensures that your marketing campaigns are both powerful and efficient. With generative AI at its core, it paves the way for smarter, simplified, and more impactful marketing. Welcome to a new era of digital marketing.

3 offerings of HCL Marketing Cloud

Empowering Marketing Strategies: A Closer Look at HCL Marketing Cloud’s Offerings

At the heart of HCL Marketing Cloud’s vision lies a commitment to flexibility and bespoke solutions that seamlessly cater to each customer’s unique marketing needs. We offer three distinct yet interconnected standardized solutions that embody our mission to simplify and transform the digital marketing landscape:

Digital messaging (DM) serves as the foundation for successful outbound marketing, offering effective customer segments and journeys with the potential to go live within as little as six weeks. Equipped with pre-approved pricing and an initial audience of 250K active profiles, DM allows unlimited emails, customer journey segments, and campaigns, all powered by our Intelligent Marketer Assistant and Intelligent Lead Nurturing.

Real-time engagement (RTE) elevates your marketing approach, focusing on the personalization of experiences across channels and customer journey orchestration. With a swift go-live timeline of eight weeks, RTE starts with 1 million personalized web interactions per month, limitless customer journeys, and transactional emails.

Unified experiences (UEX) provides a holistic omnichannel solution that handles both outbound and inbound marketing campaigns, including enterprise marketing management. With a go-live timeline of 10 weeks, UEX combines the best of DM and RTE and offers limitless expansion on email campaigns, customer journeys, and segments.

Regardless of the solution you choose, HCL Marketing Cloud ensures ease of procurement, swift adoption, and access to world-class marketing capabilities. Our customers have the freedom to start their subscription at any entry point and seamlessly expand their usage on the same platform without limitations. Experience the simplicity, speed, and scalability of HCL Marketing Cloud.

Values provided by the new Marketing Cloud

Unlocking Value for Customers: Smarter AI-Powered Engagement, Simplified Operations, and Speedier Results

Driving a significant leap in marketing automation and cloud technology, HCL Marketing Cloud is primed to elevate business experiences. We are revolutionizing the landscape by offering a unified platform with smarter customer engagement, simplified marketing operations, and faster time to value.

Smart customer engagement – Harnessing Artificial Intelligence’s (AI) power, HCL Marketing Cloud reshapes how businesses interact with their customers. At the heart of this transformation are two key features – the Intelligent Marketing Assistant and Intelligent Lead Nurturing. These tools, built on the HCL IntelliService platform, utilize conversational AI to enable personalized, real-time interactions with customers. The Intelligent Marketing Assistant provides marketers with critical insights, helping them craft effective customer journeys. In parallel, Intelligent Lead Nurturing refines lead management processes, ensuring personalized customer experiences, higher conversion rates, and ultimately increased revenue.

Simplified marketing operations – HCL Marketing Cloud empowers your marketing operations by integrating robust data security, reliability, and flexibility. We ensure absolute data encryption and secure operational console access, compliant with ISO 27001/27017/27018, HIPAA, and SOC-2 standards. Our platform operates proactively, detecting potential issues before impacting performance, all within a multi-zone, high-availability infrastructure.

We place client needs at the core of our service, offering isolated environments for exclusive resources and privacy. Auto Scaling and Peak Event Support assure efficient resource utilization while you retain the choice of your preferred cloud provider among GCP, AWS, Azure, and IBM. By managing these operational facets, we enable your team to focus on creating impactful, AI-enhanced marketing campaigns.

Faster time to value – HCL Marketing Cloud is engineered for speed and efficiency, ensuring quick adoption and a lower total cost of ownership (TCO). Our solutions are user-friendly and complemented by pre-bundled industry-specific journey templates and quick-start templates. The Intelligent Marketing Assistant accelerates learning and assists in building more effective campaigns. Our cloud solution is designed to adapt to new feature upgrades, delivering continuous enhancements and ensuring faster time to value.

Reinforcing Trust: Comprehensive Service and Uncompromising Security

At the core of every successful business relationship lies steadfast trust. HCL Marketing Cloud solidifies this trust by offering comprehensive service and top-notch security, ensuring that your business thrives in a secure, efficient, and highly reliable environment.

Our service level agreement (SLA) comes with a 99.9% service guarantee, demonstrating our commitment to consistency and uptime. With multi-zonal production and disaster recovery environments, we mitigate risk and ensure the continuous operation of your marketing campaigns.

HCL Marketing Cloud employs a diverse range of cloud services, including Google, Microsoft, Amazon, and IBM, offering the flexibility and resilience to align with your business needs.

In the realm of compliance, we adhere to stringent global standards, including ISO 27K, SOC2, and HIPAA, fostering an environment where your data’s safety and privacy are paramount.

We understand the importance of personalized attention and thus assign a dedicated Customer Experience Manager to help you make the most of our platform. Additionally, we offer optional Professional Services Engagements, including Quick Start Packages by SMEs, to help you hit the ground running.

For those inclined towards continuous improvement, our CI/CD Pipelines support a variety of tools, such as Azure DevOps and Jenkins, enabling seamless integration and delivery.

Monitoring is critical to ensure peak performance. Our Performance Monitoring toolkit, combined with internal, external, and transaction monitoring and alerting mechanisms, keeps a vigilant eye on your system’s health and alerts you to potential issues.

Lastly, in this era of growing cybersecurity threats, we’ve fortified our Cloud Security measures with robust firewalls, denial of service protections, and bot protection systems to safeguard your digital assets.

HCL Marketing Cloud is more than a platform; it’s a promise of trust, quality, and unwavering commitment to your business’s success. We equip you with the necessary tools and services, ensuring a secure and seamless experience as you embark on your journey with us.

HCL Marketing Cloud is committed to driving the future of customer experiences, where AI powers every interaction, operations are efficient, and results are rapidly achieved. It’s time to step into the future of marketing with HCL Marketing Cloud.

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