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Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform. Unica is super powerful; every video in our series will touch on the platform’s power. We already did part 1 and part 2 on ‘Let’s Get Started in Unica Campaign.‘, ‘Let’s Get Started in Unica Deliver.’, and Let’s Get Started in Unica Plan. This time we are here with a series of short videos which can guide you through one of the most essential modules from the suite – Unica Journey.

We recently published part 1 and part 2 of the blog, which guides you to start with Unica Journey, creating your first journey and loading data in your Journey. In part 3 of the blog, we will learn about setting up milestones and goals around your journey and also evaluating the results by creating reports.

Setting Milestones and Goals

It’s time to set up your milestones and goals in your journey. You can set your milestone and goals as you speak to your clients and customers. You have a campaign that has an end goal attached to it, be it increased sales or even increased outreach, and that’s where you would need to set them. In the replay below, you will figure out how to set them.

Reporting in Unica Journey

We will learn about viewing and analyzing the results in this last part of the series. You can check the changing data under Summary for the journey you have created and further optimize it based on what is working and what isn’t. In the replay below, Kelly Powers explains the reporting in detail.

Unica is a cloud-native, fully integrated enterprise marketing automation platform that provides precision marketing at scale and enables users, marketers, and developers to perform better. Marketers can accelerate their time to market and broaden their customer engagement with Unica 12.1.2 platform. We have created similar series of other Modules like Unica Deliver, Unica Campaign, Unica Link, and Unica Discover. Stay Tuned for more such videos on other modules.

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