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HCL Unica has been identified as one of the best Enterprise Grid for Marketing Automation, based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s leading business solutions review website.

Technology that Touches Lives.

HCL Unica achieved 13th on the G2 Winter Report by receiving positive reviews, from verified users compared to similar products in the Marketing Automation category. For inclusion in the report a product must have received ten or more reviews. Our team has celebrated this achievement and continually develops new features and enhancements for our users. G2 Reports helps pinpoint the right tools for businesses, and we are honored to be recognized by them.

Unica Named Leader in G2’s Winter 2022 Repor

Award highlights:

HCL Unica was awarded three awards

  1. Easiest to Use Enterprise: HCL Unica was rated the easiest product to use relative to all other Marketing Automation solutions (based on Enterprise user feedback). We are the only organization to earn this distinction, and we jumped by twelve ranks on the Usability Index from 71 to 59th. A Consultant in Hospitality said in his review, “HCL Unica is easy to use compared with other tools, and a combination of all other tools gives the best version of it.”
  2. Industry Leader: We have been recognized as an industry leader, and a few highly-rated features where we beat the category average are segmentation, internalization, and program management. You can check out Unica Plan for **end-to-end planning, execution, and management of your marketing initiatives.** We are proud to have a substantial User Satisfaction and market presence this winter and hence jumped by 12 ranks in the Leader Enterprise Grid from 25 to 13.
  3. Users Love Us: We have earned many reviews and maintain an overall average rating of over 4.0 (of 5.0). An HCL User, Abhay P, says, “I have used HCL Unica for almost eight years, and my overall experience is great. Unica is a very easy-to-use and user-friendly marketing automation platform through which I have automated all my marketing campaigns for Email, SMS, Direct mail, and push notification. I have created multiple flowcharts for Inbound and Outbound marketing campaigns.” You can also target your customers with precision with the use of Unica Campaign.

It is having a complete set of tools to digitize the journey of a customer in a most lucid way. Be it real-time or content-based; it has all the functionality.”

– Ankur K, Assistant Manager

Here are some more reviews from customers that contributed to the distinction:

  • Prasad G, Technical Lead

“HCL interact very good product we don’t have an equivalent product in the market.”

  • Consultant in Hospitality

“The best marketing automation tool”

  • Abhay P, Senior Analyst

“Powerful Multi-Channel Marketing Platform”

“Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

Learn more about what real users have to say (or leave your own review of HCL Unica) on G2’s HCL Unica review page! We will keep increasing the productivity of our customers and drive results. To all of our customers who submitted reviews, thank you! These reviews help us upgrade our products and our customer journey, and we look forward to building on the experience that earned us this distinction to jump to better ranks!

Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale. HCLSoftware announced the Unica Winter Release, learn how the recent winter release of Unica 12.1 provides powerful features to easily and quickly plan, build, execute and deliver a more engaging customer experience.

About G2

G2, the world’s leading business solution review platform, leverages 1M+ user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.


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