What we achieved

  • From 40+

    brick-and-mortar stores to global digital presence

  • Ever-evolving

    e-commerce solution

  • Extensive

    asset management tool

To who

  • Industry Retail

  • Products HCL Commerce Cloud

  • Region Global

Overview

  • Part 1

    Challenge

    The pandemic posed a major issue for Dportenis’ in-person customer sales.

  • Part 2

    Solution

    HCL Commerce Cloud transformed Dportenis’ digital sales process from spreadsheets to a comprehensive e-commerce platform.

  • Part 3

    Results

    An omnichannel solution to take care of customers’ in-store and online needs.

The Challenge

Retail trends and consumer habits are always evolving. While brick-and-mortar stores remain indispensable, a robust digital presence is almost equally vital. Dportenis Group has always been proactive in adapting to these shifts, particularly in the digital sales arena. However, the onset of COVID-19 was a stark reminder. Like many retailers, they had to shutter stores and curtail business hours, making delivering goods directly to customers a worldwide challenge.

Although Dportenis had historically been at the forefront of digital sales in Mexico, the pandemic pushed them to refine their approach even further. They had previously managed sales using spreadsheets and macros, ensuring real-time accuracy for their customers. However, this method was tedious to maintain. As a company well-versed in e-commerce, they aspired to streamline their operations, especially since traditional point-of-sale systems presented limitations like capped SKU quantities, restricting their in-store product range.

Although Dportenis had historically been at the forefront of digital sales in Mexico, the pandemic pushed them to refine their approach even further. They had previously managed sales using spreadsheets and macros, ensuring real-time accuracy for their customers. However, this method was tedious to maintain. As a company well-versed in e-commerce, they aspired to streamline their operations, especially since traditional point-of-sale systems presented limitations like capped SKU quantities, restricting their in-store product range.

Dportenis set their sights on an e-commerce solution that would not only address these challenges but also provide robust inventory management and a comprehensive omnichannel sales experience.

HCL Commerce Cloud is a robust platform that gives you the certainty that you can continue innovating and doing better things. Above all that, it means we have a platform that keeps evolving. We are not static, and we can improve as we need to.

Guillermo Uruchurtu

The Solution

The COVID-19 pandemic pushed many businesses to seek e-commerce solutions, but Dportenis was prepared with HCL Commerce Cloud. This platform adeptly transformed their 99% in-store business to digital sales by seamlessly integrating spreadsheet data.

The Results

An omnichannel sales presence was always the goal for Dportenis, which came into fruition via HCL Commerce Cloud. “What’s important is that our client will always feel taken care of, that feeling they get in-store, with the same possibility to buy online,” Guillermo Uruchurtu states. They no longer need to have a physical store for customers to obtain their retail goods. With an established and trusted name amongst their clients, Dportenis is still proudly a nation-wide company. They see the value in their relationship with HCLSoftware and HCL Commerce Cloud as part of their innovative future. “The platform keeps changing. We are not static, and we are going to do all the improvements that may come in the future,” said Guillermo Uruchurtu, proving that HCL Commerce Cloud is truly an e-commerce platform that not only helps you sell more, but grows with you.

About the company

Dportenis Group is a sportswear retail store established in Mexico but has a nation-wide digital sales presence.

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