What is HCL Unica+?
HCL Unica+ is an AI-first, next-generation marketing platform designed for the Intelligence Economy. It enables marketers to deliver hyper-personalized campaigns tailored to individual customers, targeting each person uniquely based on their behaviors, preferences, and real-time data. HCL Unica+ unifies customer data, advanced analytics, and omnichannel orchestration in a modular suite, enabling marketers to deliver real-time, hyper-personalized campaigns at scale. Unica+ is not just an upgrade—it’s a reimagined platform with agentic AI, intuitive UI, and flexible deployment options (on-premise, cloud, hybrid, and SaaS). With Unica+, organizations can automate, personalize, and optimize every customer interaction, creating seamless experiences that drive loyalty and growth.
What does it mean to be an AI-first marketing platform?
An AI-first marketing platform is built with artificial intelligence at its core, not as an add-on. It uses AI to power every stage of marketing — from data analysis to personalization. It processes vast customer data to deliver insights and recommendations in real time, allowing marketers to act quickly and strategically. By continuously learning from interactions, it refines targeting, content, and channel selection for hyper-personalized engagement at scale. With a human in the loop, marketers review and approve AI-driven suggestions, ensuring brand alignment and creativity. In short, it’s an always-on marketing engine that delivers smarter, faster, and more relevant customer engagement.
How does HCL Unica+ function as an AI marketing automation platform?
HCL Unica+ is a powerful AI marketing automation platform that combines machine learning, data analytics, and automation to deliver intelligent, real-time marketing campaigns across multiple channels.
It also leverages natural language processing to enhance customer interactions, enabling more personalized and human-like experiences through AI-driven chatbots and conversational AI.
What makes HCL Unica+ a data-driven marketing platform?
HCL Unica+ leverages real-time analytics and customer data to drive campaign decisions, audience segmentation, and personalized messaging, enabling data-driven decision making at every stage of the marketing process and positioning it as a truly data-driven marketing platform.
How does HCL Unica+ deliver hyper-personalized engagement?
Using AI-driven insights and behavioral data, HCL Unica+ creates hyper-personalized engagement by tailoring content, timing, and channels to individual customer preferences. It also enables personalized interactions across all touchpoints, including websites, mobile apps, email, and social media, to maximize engagement.
How does HCL Unica+ address security compliance?
HCL Unica+ addresses security and compliance through a multi-layered approach that protects customer data and ensures adherence to global regulations:
- Regulatory Adherence – Complies with GDPR, CCPA, HIPAA, and other global data privacy laws.
- Data Protection – Encrypts data at rest and in transit, with secure APIs and infrastructure.
- Access Control – Implements role-based permissions, multi-factor authentication, and user activity monitoring.
- Auditability – Maintains detailed audit logs for transparency and compliance reporting.
- Deployment Flexibility – Offers on-prem, private cloud, or compliant public cloud hosting to meet industry-specific security requirements.
- AI Guardrails – Embeds governance to ensure ethical AI usage and privacy-safe personalization.
What are Common Digital Marketing Strategies?
Common digital marketing strategies include content marketing, SEO, email campaigns, social media engagement, targeted advertising, and customer retention programs. Unica+ enhances these strategies by providing a unified platform for orchestrating omnichannel campaigns, leveraging AI for real-time personalization, and integrating data from all touchpoints. Marketers can design, execute, and optimize journeys across web, mobile, email, SMS, and more—ensuring every interaction is contextually relevant and data-driven.
What is CDP (Customer Data Platform)?
A CDP (Customer Data Platform) is a core capability that unifies customer data from all digital and offline touchpoints into a single, actionable profile. With Unica+ CDP, marketers can eliminate data silos, achieve a 360-degree customer view, and activate real-time segments for hyper-personalized engagement across channels like email, web, SMS, call center, and more. This unified data foundation enables smarter targeting, more relevant personalization, and orchestrated customer journeys, all powered by AI and seamlessly integrated within the Unica+ platform.
What is Lead Management?
Lead management is the process of capturing, tracking, nurturing, and converting prospects into customers. Unica+ streamlines lead management by unifying data in its integrated CDP, enabling real-time segmentation, scoring, and personalized nurturing. AI-driven insights help prioritize leads and recommend next-best actions, while automated workflows ensure efficient follow-up and conversion. Marketers can visualize the lead journey, analyze performance, and continuously optimize strategies—all within the Unica+ platform.
