70%
of respondents unsubscribed from at least three brands in the last three months due to message overload.
The 2025 Optimove Insights Consumer Marketing Fatigue Report
The Emergence of the Intelligence Economy
The Attention Economy
The Currency:
Transactions & Eyeballs
The Intelligence Economy
The Currency:
Context & Insights
The Trust Economy
The Currency:
Lifetime Value & Loyalty
The Attention Economy
Is grounded in digital media and advertising. Brands must be the loudest voice in the room to compete in this economy, delivering irrelevant messages.
The Trust Economy
Is built on the foundation of earning customer trust. Customers who are emotionally connected to brands have 306% higher lifetime value and spend 2x as much as customers who are simply satisfied with a brand.
Irrelevant and distracting messages are inundating consumers every day. Engagement and trust levels are plummeting as people tune out the thousands of marketing messages they encounter, especially in an AI-enabled future.
Given these challenges, the industry is shifting toward deeper, trust-based customer engagement—what we call the Intelligence Economy, where context is king.
Powered by AI, the Intelligence Economy uncovers customer needs and preferences to deliver meaningful, timely experiences that foster lasting trust.
HCL Unica+: MarTech for the Intelligence Economy
HCL Unica+: MarTech for the Intelligence Economy
AI-first. Data-driven. Hyper-personalized. HCL Unica+ is the next-generation marketing platform purpose-built for the Intelligence Economy—where context, trust, and speed define success. It's an AI-first, precision marketing engine that empowers brands to deliver real-time, hyper-personalized experiences at scale—turning every customer interaction into a growth opportunity.
Context is the Currency of the Intelligence Economy
Understanding customer context is critical and goes beyond demographics. Understand not just who your customer is, but what they’re doing and why it matters. Understanding and leveraging context turns every interaction into impact – Use context to transform engagement into conversion and loyalty.
Captures real-time intent – Interpret digital body language and behavioral signals to act in the moment that counts.
Enables hyper-relevant engagement – Deliver personalized experiences that feel timely, intuitive, and valuable.
Builds trust through relevance – Contextual messaging earns attention and fosters stronger, trust-based relationships.
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Ready to Lead the Intelligence Economy?
See how HCL Unica+ can transform the way you market.
AI is the Catalyst for Contextual Engagement
AI empowers context in two key ways:
01.
It enriches context by predicting customer needs and prescribing the optimal experiences for customers.
02.
It activates context by using those insights to ideate, generate, execute and automate marketing with greater speed and precision.
HCL Unica+ introduces a reimagined user experience—not just with a modern, intuitive interface, but through the integration of an ensemble of AI models: Predictive, Generative and Agentic AI. These AI-driven tools become part of your creative solution set: ideate, execute, and optimize campaigns with greater speed, precision, and impact.
Why HCL Unica+?
AI-first Platform Built for Marketers
AI isn’t just a feature—it’s the foundation. HCL Unica+ equips marketers with advanced intelligence to work smarter and move faster. From predictive modeling to agentic automation and GenAI-powered content optimization, HCL Unica+ enables you to create, scale, and optimize campaigns with minimal effort—meeting you wherever you are in your AI maturity journey.
Data-driven by Design
Designed to unlock the full potential of your data from day one, HCL Unica+ connects real-time behavioral signals (like digital body language and event stream data) with historical context to give you a unified, actionable customer view. This data foundation powers deeper insights, sharper intent signals, and smarter engagement strategies.
Hyper-personalized Engagement at Scale
Forget one-size-fits-all marketing. HCL Unica+ delivers dynamic, context-aware messaging to every customer, adjusting in real-time based on behavior, journey stage, and intent. Intelligent orchestration ensures your messages reach the right person, at the right moment, on the right channel—driving stronger engagement and dramatically improving conversion rates.
AI-First Features
Segmentation Agent
- Automate zero-touch, segment-of-one targeting with contextual precision.
- Deliver hyper-targeted and personalized experiences that convert.
Content Optimizer Agent
- Personalize messaging dynamically to match customer context and Intent.
- Achieve higher conversion rates by increasing message relevance.
Insights Agent
- AI-Powered insights give marketers a data-driven edge.
- Use context to transform engagement into conversion and loyalty.
MaxAI Workbench
- Build and deploy predictive models without the complexity.
- Drive higher offer acceptance rates with better audience prediction and targeting, leading to higher ROI.
MaxAI Assistant
- Your always-on marketing assistant for real-time decisions and optimization.
- Improve marketer productivity by reducing manual work and boosting campaign effectiveness.
Privacy and Compliance
- Privacy Guardrails with AI-powered governance and trust.
- Build trusted customer relationships and reduce compliance risk.
Digital Body Language
- Capture unique signals for deeper analysis of customer Intent.
- Interpret digital body language and behavioral signals to act in the moment that counts.
Customer One-View
- Unite event stream data with past behavior to create dynamic customer profiles.
- Understand not just who your customer is, but what they’re doing and why it matters.
Real-time Personalization
- Enables hyper-relevant engagement.
- Deliver personalized experiences that feel timely, intuitive, and valuable.
Use Cases
Fix the Disconnect Between Marketing and B2B Sales Qualified Leads
Develop New Customers Into Lifelong Advocates
Drive Cross-Sell Revenue and Enhance Customer Experience
Trusted Perspectives
The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement, rich with intentionality and notable outcomes. CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer.”
Liz Miller
VP & Principal Analyst, Constellation Research
With HCL Unica+, we're entering a new era, one that enhances marketers' capabilities thanks to AI, all at the service of our customers' satisfaction. The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”
Thomas RICOUX
Head of Marketing, Digital & Customer Relationship, MACIF - Leading French Insurance company
HCL Unica+ is an extremely interesting evolution in the MarTech landscape and represents a step change in the field of CX, a cutting-edge approach built on top of the most mature Marketing Automation platform ever created, designed by marketers for marketers.”
Timothy Biddiscombe
Chief Executive Officer, Purple Square
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