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Let’s Get Started with Unica V12.1 is an interactive video series hosted by Kelly Powers that dives into the “how” of the Unica Platform. Unica is super powerful, and every video in our series will touch on the platform’s power. We already did part 1 and part 2 on ‘Let’s Get Started with Unica Campaign.’, ‘Let’s Get Started with Unica Deliver.’, Let’s Get Started with Unica Journey and Let’s Get Started in Unica Plan. This time we are here with a series of short videos which can guide you through one of the most essential modules in Unica Campaign – Offer Module.

Offers are a major part of your marketing message, and it becomes essential to understand different offer strategies. First, define an offer, then how various offers are used in marketing messaging and how our Central Offer Module can assist any company with its offer strategy.

Introduction and Strategy

Offers are all around us; you probably just don’t notice them.

It’s like when you go to buy a new car. You never noticed how many people drive a Mini Cooper until you’re thinking about getting one. Then you see them everywhere. Let’s learn more about this in the video replay below.

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Offer Setup

The next step is about setting up offer templates, which are reusable for various campaigns once the templates are created, then how to create the offer for specific uses and archiving structures for your offers after you’ve created them. Watch out the replay below and start setting up the offer module.

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The Demo

It’s time to implement the ‘created offer’ into the maillist process of a Unica Flowchart within the Campaign Module. In addition, we review the parameterized tab in Maillist and how data can be brought into specific fields of an offer to send data out to reporting, to a vendor, or wherever it is required. The recap below covers it all.

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Unica is a cloud-native, fully integrated enterprise marketing automation platform that provides precision marketing at scale, and it enables users: marketers and developers to perform better. Marketers can accelerate their time to market and broaden their customer engagement with Unica 12.1.2 platform. At the same time, IT teams can leverage the immense benefits of an enhanced cloud-native foundation and flexible deployment options. In Unica Suite, we have products like Unica Campaign, Unica Journey, Unica Deliver, Unica Interact, Unica Plan, UNICA Optimize, UNICA Discover, UNICA Link to cater to Integrated Goal-Based Marketing, Messaging without Limits, and many more features.

We have created similar series of other Modules like Unica Plan, Unica Journey, Unica Deliver, Unica Link, Unica Discover. Stay Tuned for more such videos on other modules.


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Marketing & Commerce | February 4, 2022
How to Limit the Offer Fields in Interact Offer Presentation
Know how with Unica Interact, a marketer can exclude the offer fields in the offers that are presented to the customer, or they want to show only the offer fields.
Marketing & Commerce | January 27, 2022
Enabling Offer List in HCL Unica Interact
Understand how marketers can update the offers in the offer list while keeping all the arbitration logic intact using HCL Unica.