Introducing HCL Unica+: MarTech for the Intelligence Economy
The way we market has changed!
Audiences expect relevance, marketing teams need real-time agility, and trust is non-negotiable. That’s why we built HCL Unica+.
HCL Unica+ isn’t just an upgrade — it’s a reimagining of what MarTech should be.
The Emergence of the Intelligence Economy
For years, marketing in the attention economy meant fighting for eyeballs by outspending the competition and increasing content volume. But with today’s content overload, audiences are overwhelmed—and engagement is in decline. In fact, 89% of consumers unsubscribe due to repetitive offers (Optimove, 2025).
Enter the Intelligence Economy—where context, intent, and trust drive connection. Today, it’s not about delivering more messages, but delivering the right one, at the right time, and to the right person.
HCL Unica+ is purpose-built for this shift. Developed for the Intelligence Economy, HCL Unica+ is our bold leap forward: an AI-first, data-driven platform built to drive hyper-personalized, memorable customer experiences.
HCL Unica+: Built for Real Marketers Seeking Real Growth
HCL Unica+ empowers you to:
- Enhance decision-making with the always-on marketing assistant, MaxAI Assistant
- Execute real-time campaigns with hyper-personalized precision using our Segmentation Agent and Content Optimizer Agent
- Activate the power of your data by building predictive models with the MaxAI Workbench
- Track marketing performance and ROI in real-time with the Insights Agent
- Build trusted customer relationships and reduce compliance risk with built-in Privacy and Compliance
AI-first Capabilities
What Makes HCL Unica+ Different?
AI-first Platform Built for Marketers
AI isn’t just a feature—it’s the foundation. HCL Unica+ equips marketers with advanced intelligence to work smarter and move faster. From predictive modeling to agentic automation and GenAI-powered content optimization, Unica+ enables you to create, scale, and optimize campaigns with minimal effort—meeting you wherever you are in your AI maturity journey.
Data-driven by Design
Designed to unlock the full potential of your data from day one, Unica+ connects real-time behavioral signals (like digital body language and event stream data) with historical context to give you a unified, actionable view of every customer. This data foundation powers deeper insights, sharper intent signals, and smarter engagement strategies.
Hyper-personalized Engagement at Scale
Forget one-size-fits-all marketing. Unica+ delivers dynamic, context-aware messaging to every customer, adjusting in real-time based on behavior, journey stage, and intent. Intelligent orchestration ensures your messages reach the right person, at the right moment, on the right channel—driving stronger engagement and dramatically improving conversion rates.
This is intelligence in action — turning your data into outcomes, your campaigns into conversions, and your tech stack into a true competitive advantage.
Backed by Industry Leaders
See What’s Next
HCL Unica+ was officially launched on 3 June 2025 at the Gartner Marketing Symposium/Xpo™.
But this is just the beginning.
Our launch event brought together industry leaders to explore how AI, trust, and customer context are reshaping the future of marketing — and how HCL Unica+ helps you stay ahead.
Missed the launch?
Watch the webinar recording here.
HCL Unica+. MarTech for the Intelligence Economy
Want to learn more?
Start a Conversation with Us
We’re here to help you find the right solutions and support you in achieving your business goals.
