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Digital Transformation
- HCL Aftermarket Cloud サービスライフサイクル管理プラットフォーム
- HCL Commerce Cloud B2C / B2B 向けのエンタープライズ eコマースプラットフォーム
- HCL Connections エンタープライズコラボレーションプラットフォーム
- HCL Customer Data Platform 柔軟でカスタマイズ可能な顧客データ プラットフォーム
- HCL Discover 顧客体験のための行動インサイト
- HCL Domino 迅速なアプリケーション開発プラットフォーム
- HCL DX DX を実現するポータルプラットフォーム
- HCL Marketing Cloud AI を活用して大規模な精密マーケティングを推進
- HCL Sametime エンタープライズで安全なビデオ会議とチャット
- HCL Unica エンタープライズマーケティングオートメーションプラットフォーム
- HCL Volt MX マルチデバイス対応ローコードアプリ開発
その他の注目製品
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Data & Analytics
- HCL Actian データドリブンな企業を強化
- HCL Actian Data Platform データサービススイート;柔軟な導入
- HCL DataConnect ローコード統合プラットフォーム
- HCL Ingres Transactional Database 伝説的なトランザクション RDBMS
- HCL OneDB データベース駆動型エンタープライズアプリケーションの構築
- HCL Informix ハイパフォーマンスマルチモデルデータベース
- HCL Nippon ワークフォース分析ソリューション
- HCL Vector Analytics 高パフォーマンスの BI と分析
- HCL Zen Edge Data Management 埋め込み可能なエッジデータ管理
その他の注目製品
- AI & Automation
- Enterprise Security
- Cloud
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Digital Transformation
- Digital Transformation ??? ??????????????????
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- HCL Commerce CloudB2C / B2B ??????????? e????????????
- HCL Connections????????????????????????
- HCL Customer Data Platform?????????????????????????
- HCL Discover???????????????
- HCL Domino?????????????????????
- HCL DXDX ?????????????????
- HCL Marketing CloudAI ?????????????????????
- HCL Sametime??????????????????????
- HCL Unica???????????????????????????????
- HCL Volt MX???????????????????
- ????????
- HCL Now
- HCL SoFy
- HCL Cloud Native
- Data & Analytics
- Data & Analytics ??? ???????????????????????
- HCL Actian?????????????
- HCL Actian Data Platform???????????;?????
- HCL DataConnect???????????????
- HCL Ingres Transactional Database???????????? RDBMS
- HCL OneDB????????????????????????????
- HCL Informix?????????????????????
- HCL Nippon????????????????
- HCL Vector Analytics????????? BI ???
- HCL Zen Edge Data Management???????????????
- ????????
- HCL Now
- HCL SoFy
- HCL Cloud Native
- AI & Automation
- Enterprise Security
- Cloud
- ??
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- AI and Automation
- HCL DevOps Velocity
- HCL Automation Orchestration
- HCL Automation Power Suite
- HCL Clara
- HCL DevOps Plan
- HCL DRYiCE
- HCL Hero
- HCL Secure DevOps
- HCL DevOps Deploy
- HCL DevOps Test
- HCL DevOps Test Embedded
- HCL DevOps Model RealTime
- HCL DevOps Code ClearCase
- HCL Workload Automation
- HCL Mainframe Solutions
- HCL Z Asset Optimizer
- HCL Z Data Tools
- HCL Z Abend Investigator
- HCL Z and I Emulator
- Data and Analytics
- HCL Actian
- HCL Actian Data Platform
- HCL DataConnect
- HCL Ingres Transactional Database
- HCL Vector Analytics
- HCL OneDB
- HCL Zen Edge Data Management
- Digital Transformation
- HCL Commerce
- HCL Discover
- HCL DX
- HCL Marketing Cloud
- HCL Unica
- HCL Connections
- HCL Customer Data Platform
- HCL Domino
- HCL Sametime
- HCL Volt MX
- Enterprise Security
- HCL AppScan
- HCL BigFix
- ????????
- HCL Cloud Native
- HCL HCL Now
- HCL Sofy
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- Telecom & 5G
- HCL Augmented Network Automation (SON)
- HCL iCE.X
- HCL NFV AccelerationNetwork performance accelerator
- HCL X-HaulComplete modern IP suite
- HCL SMARTWiFiIntelligent WiFi cloud platform
- Entreprise Cloud AI
- HCL IntelliService
- HCL IntelliSearch
- Digital Manufacturing
- HCL CAMWorks
- HCL DFMPro
- HCL Glovius
- Field Service
- Quest Informatics SolutionsEfficient inventory management
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- Learn & Support
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Industry: Conglomerate – automotive, financial, retail, real estate, healthcare
Products: HCL DX
Region: EMEA/Dubai
BP: Gulf Business Machines (GBM)
Challenge:
Al-Futtaim needed to modernize its traditional brick-and-mortar sales venues and methods and expand its customer base through rich, diverse online offerings and services.
Solution:
DX’s robust and flexible solution was key to digital transformation, enabling each of many diverse businesses to set up unique, custom portals of their own.
Results:
Both a traditional and a headless cloud approach allowed for quick updates to draw in new customers, satisfy current customers, and cut costs in half.
HCL and GBM took time to really understand our fast-moving business and knew the best way to help us achieve our digital transformation goals with HCL DX.
– AI-Futtaim Group
A Shift in “Shopping”
The AI-Futtaim Group is a large, tremendously successful conglomerate business. It is headquartered in Dubai, where the culture and warm climate leads citizens to indoor, mall-style shopping to “keep cool” while buying what they need.
But as the Dubai population grew and the distances for people to get to the malls increased, it became clear that AI-Futtaim needed to reach customers in new ways. Brick-and-mortar stores were simply not enough to sustain business growth and support a vision for the future
What’s particularly interesting about AI-Futtaim is that it is a conglomerate company with separate and diverse business divisions for real estate, retail, automotive and services. It needed a powerful online solution that, at its core, was also diverse and flexible in its capabilities.
The goal was to increase customer reach, bring customers more product knowledge, attract site visitors, and encourage repeat site visits. Through the action of reaching more customers, it became clear that customers’ buying behavior was changing as they got more information about products for sale and became more familiar with them before making a purchase. A great example is where the automotive business provides brochure detail about cars for sale but also can arrange to have the car of interest delivered to the buyer’s home to test drive before purchasing. This has resulted in amazing customer satisfaction.
The web team for each business branch also needed the flexibility to set up and maintain a custom digital site that would address the unique needs of each business. The solution needed to be self-sustaining, easy to fix, and have a backup capability that did not require IT to step in to handle. To maximize efficiency, the web teams for each business needed to be able to fix issues and execute backups themselves.
The Path Ahead
Within its current infrastructure, AI-Futtaim has chosen to use a traditional, on-premises DX site for real estate and a DX headless cloud configuration for the automotive business. This proves that these differing environments can work side-by-side, beautifully, providing the power to choose the right setup for any business.
AI-Futtaim speaks highly of the collaboration and support they are getting throughout the digital transformation from both HCL and a local Business Partner, GBM. Both teams were highly responsive and took the time to really understand AI-Futtaim’s fast-moving business so they could deliver knowledgeable guidance and help.
The company’s overall operating expenses have been reduced by 50%, thanks to this transition to a more digitally oriented business.
To make this digital transformation successful, Al-Futtaim learned it needed to:
- Stay abreast of each new DX release, to best leverage new capabilities
- Assure content is scalable and available on-demand
- Keep a keen eye on continuous improvements to increase ROI for the DX platform over time.
- Bring business teams, customers and IT along together on the digital journey for checkpoints and course -corrections, as needed.
The HCL DX platform provides us the flexibility and powerful feature set that supports our vision for an excellent buyer’s experience across the differing business types and markets, all through a common framework, look and feel, that makes it easy for our development team to update and maintain.
— AI-Futtaim Group
About the Company
Al-Futtaim Group is a is a large conglomerate company based in Dubai, United Arab Emirates. The group was founded in the 1930s and expanded rapidly in the 1940s and 1950s to an integrated commercial, industrial, and services organization, with 35K employees, worldwide.
About the Business Partner
Gulf Business Machines (GBM) - With more than 30 years of experience, 7 offices and over 1,500 employees across the region, Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services.