This MMH capability helps organizations better understand their customers, manage disparate customer data silos in a 360-degree view, and create customer segments based on attributes from multiple data sources.
MMH integrates and manages data from marketing technologies, ad networks, leadbased systems, demand-side platforms, and social networks to enable organizations to reach the right contact at the right customer based on intent, fit, and financial risk.
Campaign Management and Execution
MMH’s marketing campaign management capability offers wideranging marketing efforts involving several stages, including planning, executing, tracking, and analyzing/optimizing a campaign.
Targeting and Segmentation
MMH may use rule-based engine or advanced analytics and data science technologies to create advanced microsegmentation or 1:1 segmentation for an effective targeted campaign driving engagement and conversion rate.
The real-time web personalization of MMH capability leverages AI and firmographic, technographic, and intent insights to allow B2B and B2C marketers to personalize the visitors’ web experiences.
This capability is responsible for responding to significant events affecting a customer relationship. It enables marketers to send a follow-up offer or promotion based on an upcoming event or an action taken by a customer.