HCL Announces Unica Summer Release with support for Journey driven Next Best Actions and deep offer personalization
The Unica summer release features key updates to the cloud native integrated marketing platform that makes it easier for marketers to orchestrate complex and time sensitive journeys while also driving more impact through integrated next best action.
Marketers can now execute more sophisticated offer personalization based on offer lists, variants and cognitive offer tags with more control over their contact strategy optimization.
With the new Unica OpenInsights framework, marketers now have the flexibility to run analytics on the platform of their choice.
Key features and benefits of the updated Unica platform
Enhanced Cloud Native Foundation
- Dockerized deployment of latest platform updates
- Efficiently manage your Unica deployment with powerful search and visualization built on an ELK stack
- Streamlined Unica deployments with integrated CI/CD pipeline and embedded Unica Link deployment through HCL SoFy
- Open source stack support with quick and easy Tomcat app server deployment
Integrated Goal-Based Marketing
- Make your customer journeys impactful with integrated next best call to action (offer) and timed actions to deliver them at the right moment.
- Drive more engagement with offer personalization based on static and smart offer lists, static offer variants, 3rd party cognitive offer tags and multi segment eligibility.
- Streamline your execution with portable and reusable journeys and contact strategy optimization that allows on demand selection of campaigns.
- Harness the power of your marketing data with our new Unica OpenInsights solution that lets you run analytics on the platform of your choice
Messaging without Limits
- Elevated message build experience with QuickBuilder editor enhancements for SMS and support for reusable communication across mailings.
- Ensure your customer outreach is privacy compliant with integrated email opt outs for journeys and two way SMS opt outs
- Increase your email open rates with powerful send time mailing analytics powered by Unica OpenInsights
- Trigger real-time personalized messaging on Push channel through Unica Interact’s Deliver gateway
“It has been two years now since HCL acquired Unica and our development progress has proven to be a juggernaut. Unica will continue to deliver meaningful, impactful and valuable enhancements because we’ve partnered with our users on our product roadmap and we are delivering the most powerful, precise and scalable marketing automation platform available”
Raj Iyer, SVP of Product Management.
Go beyond marketing with Unica. Create engaging experiences that convert!
