What you'll get from this IDC report:

  • Understand how personalization drives improvement throughout the Customer Life Cycle.

  • Breakdown the Personalization market practice and personalization (Im)maturity.

  • What kind of personalization tech stack challenges marketers are facing.

  • What are the three key phases of the Customer’s Data Relationship

In conclusion IDC shares the Action Items for Marketers and how does this map with the HCL Unica Personalization at Scale message

Explore other reports