Precision Customer Targeting at Scale with HCL Unica Campaign
HCL Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.
Benefits of Campaign
Increased Response Rates
Execute targeted campaigns with velocity and increase your response rates by 10% – 50%
Shorter Campaign Cycles
Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%
Strong Brand Value & Loyalty
Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%
Features of Campaign
Audience Segmentation
Audience Segmentation
Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers.
Centralized Offer Management
Centralized Offer Management
Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale.
Automated List Generation and Output Formatting
Automated List Generation and Output Formatting
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.
Contact Data Management
Contact Data Management
Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA.
Interaction History & Attribution
Interaction History & Attribution
Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details.
Reporting and Analysis
Reporting and Analysis
Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data.
Activate Your Audience Data
Unify customer insights across all touchpoints with HCL's Customer Data Platform. Deploy seamlessly anywhere to connect with your audience everywhere.
