HCL Software today announced the HCL Unica winter release with new platform enhancements that continue to deliver precision marketing at scale.

Featuring key updates such as quick start industry specific journey templates, streamlined privacy and compliance, enhanced messaging experience from build to send to deliver and resilient deployments, HCL Unica provides marketers a robust and easy to use platform that accelerates the time to market and broadens customer engagement.

Learn how the recent winter release of Unica 12.1 provides powerful features to easily and quickly plan, build, execute and deliver a more engaging customer experience

Key features and benefits of
the new Unica release

accelerate your customer engagements

Integrated Goal-Based Marketing

  • Quickstart industry journey templates to accelerate your customer engagements
  • Streamlined privacy and compliance with the integrated contact central feature of the platform that ensures customer outreach adheres to both enterprise and governmental regulations
  • Broader customer engagement in journeys with channel support for Mobile Push, Twitter, and Mail

Messaging without Limits

Messaging without Limits

  • Mailing send time optimization to drive more open email rates and customer engagement
  • Support for rich and personalized in-app mobile push to enrich your customer mobile experience
  • Elevated message build experience with QuickBuilder mail editor enhancements for Landing Pages, SMS Unicode support and Thumbnail preview for communications and more

Enhanced Cloud Native Foundation

Enhanced Cloud Native Foundation

  • Efficiently manage your Unica deployments with industry leading storage distribution and cluster management (ROOKCEPH)
  • Achieve more resiliency with your Unica deployments with support for Interact Server Groups and scalability of Discover containers
  • Harness your diverse marketing data with support for Athena and Presto big data querying services