-
Business & Industry Applications
- HCL Aftermarket Cloud Aftermarket-led growth platform
- HCL Commerce Cloud Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL Discover Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling Precision Marketing At Scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Unica
- Offerings
- Services
- Partners
-
Resources
-
Attachments
-
Welcome Kit
-
Webinars
-
Unica is Cloud Native Landing Page
-
Quick Start for Journey
-
OptimizeContact optimization for offers and channels
-
LinkFast & flexible integration platform
-
Quick Start for Deliver
-
HCL Now - Cloud Native as a Service
-
Unica Resource Hub
-
Features
-
DiscoverDeep Behavioral Insights
-
New Summer 2021 Unica Release-v12.1.1
-
Implementation and Upgrade Services
-
Managed Services
-
Training Certifications
-
IDC Tech Brief
-
New Spring 2022 Unica Release-v12.1.3
-
New Summer 2022 Unica Release V12.1.4
-
New Winter 2023 Unica Release V12.1.5
-
HCL Unica 12.1.7 Release
-
Computing Landscape Whitepaper
-
Marketing At Scale Whitepaper
-
Unica Beta FAQs
-
release-redirect
-
Test Page
-
Unica-Resources
-
Partners Welcome Kit
-
State of Martech Report
-
IDC Report
-
Request A Demo
-
Upgrade Unica Version
-
Unica Lead Report
-
Goal Based Marketing
-
Cloud Native
-
Precision Marketing At Scale
-
Fast And Flexible Integration
-
Download CMO Leader Report
-
get-unica-on-the-cloud-with-HCL-now
-
unica-is-on-google-cloud
-
Banking-financial-services-and-insurance
-
Retail-and-Ecommerce
-
Opportunities in Car Industry and Automotive
-
Technology and Professional Services
-
Energy Manufacturing-and-engineering-industry
-
B2C Marketing Automation Enterprise
-
PartnersSuccess Stories
-
new-winter-2021-unica-release-v12.1.2
-
IDC Report in the Pursuit of Personalization Your Infrastructure is Your Brand
-
Leadgen Testpage
-
Forrester-Wave-for-Enterprise-Marketing-Suites-Q3-report
-
Quadrant Spark Matrix
-
Gartner-peer-insight-voice-of-the-customers-2022-multichannel-marketing-hubs
-
Spark Matrix Report 2023
-
IDC LeadGen Report 2023
-
HCL Unica Release 12.1.8
-
Enterprise Martech Solutions
-
Forbes HCL Marketing
-
LXA eBook
-
IDC Marketscape Omnichannel Marketing
-
IDC Marketscape Omnichannel Marketing Report
-
Ebook LXA Digital Messaging Excellence Push Notifications Unica
-
- Home
- Business and Industry Applications
- HCL Unica
- New Summer 2021 Unica Release-v12.1.1
HCLSoftware Announces HCL Unica Summer Release with support for Journey driven Next Best Actions and deep offer personalization
The HCL Unica summer release features key updates to the cloud native integrated marketing platform that makes it easier for marketers to orchestrate complex and time sensitive journeys while also driving more impact through integrated next best action.
Marketers can now execute more sophisticated offer personalization based on offer lists, variants and cognitive offer tags with more control over their contact strategy optimization.
With the new HCL Unica OpenInsights framework, marketers now have the flexibility to run analytics on the platform of their choice.
Key features and benefits of the updated HCL Unica platform
Enhanced HCL Cloud Native Foundation
- Dockerized deployment of latest platform updates
- Efficiently manage your HCL Unica deployment with powerful search and visualization built on an ELK stack
- Streamlined HCL Unica deployments with integrated CI/CD pipeline and embedded HCL Unica Link deployment through HCL SoFy
- Open source stack support with quick and easy Tomcat app server deployment
Integrated Goal-Based Marketing
- Make your customer journeys impactful with integrated next best call to action (offer) and timed actions to deliver them at the right moment.
- Drive more engagement with offer personalization based on static and smart offer lists, static offer variants, 3rd party cognitive offer tags and multi segment eligibility.
- Streamline your execution with portable and reusable journeys and contact strategy optimization that allows on demand selection of campaigns.
- Harness the power of your marketing data with our new HCL Unica OpenInsights solution that lets you run analytics on the platform of your choice
Messaging without Limits
- Elevated message build experience with QuickBuilder editor enhancements for SMS and support for reusable communication across mailings.
- Ensure your customer outreach is privacy compliant with integrated email opt outs for journeys and two way SMS opt outs
- Increase your email open rates with powerful send time mailing analytics powered by HCL Unica OpenInsights
- Trigger real-time personalized messaging on Push channel through HCL Unica Interact’s Deliver gateway
“It has been two years now since HCL acquired HCL Unica and our development progress has proven to be a juggernaut.HCL Unica will continue to deliver meaningful, impactful and valuable enhancements because we’ve partnered with our users on our product roadmap and we are delivering the most powerful, precise and scalable marketing automation platform available”
Raj Iyer, SVP of Product Management.