The State of Martech Integration 2020-21

The research found that data privacy was the issue most likely to keep marketers awake at night (23%).​

"The risk for these companies still in the early stages of adopting an omnichannel approach is that they will be left behind by their more forward-Thinking competitors, and will find it ever-harder to bridge the gap and catch-up."

State of Martech Integration 2020-21