Why get this report?

  • Understand the how-tos of planning and creating an Omnichannel strategy.

  • Unravel the relationship the CMO and the CTO should share for a company's steady growth.

  • Learn about the effects of GDPR legislation on various industries and sectors.

Key takeaways from the report

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Does the Industry need Digital Transformation?

Today’s car buyer interacts with an average of 24 research touchpoints —what does that conclude?

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Did the GDPR revolution affect the sector?

The GDPR has led to car dealerships having less access to data for marketing purposes.

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Only 6% marketers obtain Complete Customer Views

The lack of data sharing between sales, marketing, finance is holding companies back from creating unified Customer Experiences.

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What is the easiest way to sell more cars?

Consumers expect the stores to be an extention of their digital experience with branded, augmented & immersive interactions.

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