unica overview

The latest HCL Unica 12.1.7 release introduces an impressive array of new features and enhancements, significantly elevating the capabilities of the HCL Unica Marketing platform. Key highlights of this release include:

  • Advanced AI/ML Capabilities for Enhanced Marketing Performance and User Experience.
  • Intelligent Marketing Assistance (IMA) for Interactive and Personalized Customer Conversations.
  • Auto Scaling for Operational Efficiency, ensuring Cost-Effective, Secure, and Available Infrastructural Management.

Key Features and Benefits of The HCL Unica 12.1.7 Release

AI/ML Capabilities and Intelligent Marketing Assistance (IMA)

AI/ML Capabilities and User Experience

AI/ML Capabilities and Intelligent Marketing Assistance (IMA)


  • AI-Driven Enhancements: Unica 12.1.7 introduces advanced AI capabilities across its modules, revolutionizing marketing technology with innovative data-driven strategies.
  • Intelligent Marketing Assistance (IMA): Rooted in the HCL IntelliService platform, IMA redefines campaign creation, offering personalized customer interactions with an AI-powered approach.
  • Simplified Campaign Design: IMA's user-friendly chat interface lets users gain real-time insights and recommendations, adjusting and optimizing campaigns.
  • User Empowerment: IMA significantly reduces the learning curve for new users, swiftly acquainting them with Unica's features and best practices for impactful marketing.

Auto Scaling and Infrastructure Management

Auto Scaling and Infrastructure Management

Auto Scaling and Infrastructure Management


  • Dynamic Resource Allocation: Automatically adjust computational resources based on server load.
  • Cost and Energy Efficiency: Reduce expenses and energy usage during low-load periods.
  • Enhanced Security and Availability: Protect against various failures and ensure high availability, especially for unpredictable workloads.

Module-Specific Enhancements

Module-Specific Enhancements

Module-Specific Enhancements


  • Campaign: New functionalities for flowchart management, including marking columns and enhanced link process boxes.
  • Journey: Supports multipartition for business units, integrating Mobile Push notifications via Unica Link and Batch.
  • Interact: Includes a Personalization Studio for better segmentation and offer management.
  • Platform: Broadens support for PostgreSQL system tables across all application servers.
  • Plan: Customize default project views/lists for a more tailored user experience.
   
Get Your Marketing Precision at Scale

Get Your Marketing
Precision at Scale

Get Your Marketing Precision at Scale