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    Move to a cloud native architecture now.

    State of Martech Integration

    Transforming customer interactions into real-time sales opportunities.

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    HCL Workload Automation on Now.

    IDC Tech Brief

    The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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    Move to a cloud native architecture now.

    IDC Technology Spotlight

    The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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    Move to a cloud native architecture now.

    IDC Vendor Spotlight

    From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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    Fast & flexible integration platform


    Unica Link is an out of the box low code, fast and flexible framework to seamlessly integrate 3rd party touchpoints and martech applications with Unica to deliver a unified customer experience

    Benefits of Link

    Features of Link

    design campaigns or customer journeys
    Point and Click Marketer Function

    Point and Click Marketer Function

    With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications

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    3rd party integrations based on REST APIs
    Open API Driven Framework

    Open API Driven Framework

    Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs

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    access controls and applicable functions and interface
    Persona Based Features

    Persona Based Features

    Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface

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    integration and execution between applications
    Service Assurance

    Service Assurance

    Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies

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    Email/SMS/CRM vendors plus the flexibility to customize for individual requirements
    Included Connectors

    Included Connectors

    Out-of-the-box connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.

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    Schedule Unica Demo

    In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

    You will learn how you can

    • Create customer journeys, segmentation and targeting with the right offer.
    • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
    • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
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    Demo Schedule Confirmed

    Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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